One of Reddit’s most popular April Fools’ Day stunts returns April 1 after a five-year hiatus, and this is no joke.
https://www.adweek.com/media/reddit-brings-back-r-place-april-fools-day-stunt-after-5-years/
Twitter began testing a way for iOS users to create their own GIF files using the application’s camera.
https://www.adweek.com/media/twitter-users-can-now-create-their-own-gifs-via-the-apps-camera/
Reddit continued to tweak its search functionality with two updates that it detailed Tuesday.
https://www.adweek.com/media/reddit-continues-the-process-of-refining-its-search-results/
More than 755 million monthly users—twice the size of the U.S. population. That’s the forecast from Insider Intelligence on how many people TikTok will reach in 2022. This would make it the third largest social media network, just behind Facebook (2.1 billion) and Instagram (1.3 billion), and slightly ahead of Snapchat and Twitter.
https://www.adweek.com/performance-marketing/tiktok-marketing-strategy-2022-changes/
LinkedIn followed up on the debut of articles for pages last September with another way for brands to share professional content with their communities: newsletters.
https://www.adweek.com/media/linkedin-adds-newsletters-for-pages/
LinkedIn provided an update Friday on its efforts to keep fake accounts off its platform.
https://www.adweek.com/media/linkedin-stopped-11-6m-fake-accounts-at-registration-in-the-first-half-of-2021/
Meta says it’s trying, but a regulator in Australia believes it’s not trying hard enough.
https://www.adweek.com/social-marketing/australian-regulator-sues-meta-over-scam-ads-using-public-figures-names-likenesses/
Meta filed a lawsuit Wednesday in the U.S. District Court for the Northern District of California against Chad Taylor Cowan, claiming that his company, CFS Solutions, provides fake engagement on Facebook.
https://www.adweek.com/social-marketing/meta-files-suit-over-fake-reviews-on-facebook/
Meta is making it rain in Spain.
https://www.adweek.com/media/meta-to-add-2000-jobs-in-spain-over-next-5-years/
Instagram now allows users to create practice Instagram Live videos by changing the audience type for their content. A practice Live video isn’t publicly shared, which allows users to practice without actually broadcasting to their followers.
https://www.adweek.com/media/instagram-how-to-create-a-practice-live-video/