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Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its 117-year history in 2022, according to its co-editors in chief Ramin Setoodeh and ..

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At BBDO, creatives have begun looking to a new creative partner to flesh out storyboards or brainstorm visuals for campaigns: artificial intelligence. The Omnicom-owned agency is exploring how cutting-edge image generation can play a role in its production process with a version of the popular tool Stable Diffusion, which it has tapped to workshop ideas ..

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As users consider life without Musk’s version of Twitter and move to find other micro-messaging platforms such as Mastodon and Hive Social, brands will likely follow. The potential threat While neither of these two emerging platforms, which both reached 2 million users in recent weeks, appear to be advertising destinations now, some major brands such ..

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A few weeks ago, Walmart announced the relaunch Secret Treasures, its $1 billion sleepwear brand. The revamped line will feature trendier styles and even sell under a new brand name: Joyspun. The sleepwear category, said evp of apparel and private brands Denise Incandela in a statement, is “undergoing a significant transformation,” and it only made ..

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Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today. As more brands enter the metaverse—a loosely defined term for immersive, virtual platforms—marketers are serious about ..

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Over the last decade, publishers’ drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit. WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe ..

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Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. If you are still on Twitter these days, try a little experiment: Do a search for Hims & Hers. Note what pops up. You’ll find three clear categories of commentary. WORK SMARTER – ..

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Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. In 2010, then-FIFA president Sepp Blatter cracked a white and red wax-sealed envelope announcing Qatar as the World Cup host for 2022. And in the process, he opened a can of worms. WORK ..

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Maybe you’ve seen the ads on Instagram: Little sheets of concentrated laundry detergent avoid the need for a big plastic jug of liquid soap. WORK SMARTER – LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in https://www.adweek.com/brand-marketing/laundry-pods-sheets-popular-are-..

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