It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. LISBON, Portugal –– On Web Summit’s PandaConf ..
Tag : Product Innovation
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. If there is one brand that has learned how to grow a devoted fan base and bring together a global ..
With over 2,000 documented uses, WD-40 is something many people use to fix their creaky doors or remove squashed bugs from a windshield. However, the brand and Indian agency Sideways have come up with another creative—and yeah, fairly illegal—use for the legacy product. The brand launched a one-minute spot titled “Prison Break,” which follows a ..
It’s been an up and down year when it comes to beer and bodily orifices. Recommended articles https://www.adweek.com/creativity/what-pee-in-a-busch-can-teach-marketers-about-provocative-susta..
People still go into the bank to pay bills. There are adults who refuse to get a smartphone. There are buses that allow you to pay the driver in coins—and get change. There are computers on the counters of high street shops that, judging by the screen, are running Windows 3.1. Recommended articles https://www.adweek.com/brand-marketing/invention-not-innovation-metaverse..
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Recommended articles https://www.adweek.com/brand-marketing/marketing-morsels-lays-vodka-solving-the-cream-cheese-shortage..
Because of the excitement around Olympic gymnast Simone Biles and Athleta’s partnership, the athleisure brand will offer a limited edition collection that will serve as a “sneak peak” for the full line the two are developing for the spring. Recommended articles https://www.adweek.com/brand-marketing/athleta-and-simone-biles-to-offer-limited-edition-line-..
On a warm day at the beach, a scoop of citrus ice cream might sound like it would hit the spot. But if it turned out to be pitch black, would you still be as eager to enjoy it? Recommended articles https://www.adweek.com/creativity/this-black-ice-cream-hopes-to-churn-up-opposition-to-offshore-oil..
At Old Navy, beginning Aug. 20, a woman’s size or shape won’t determine what styles she can shop or how much she will pay. Recommended articles https://www.adweek.com/brand-marketing/aidy-bryant-reveals-old-navys-new-inclusive-styles-and-pricing-in-latest..
In 2017, serial entrepreneur Madeline Fraser was engaged and in need of a wedding ring. But not just any piece of jewelry would do—she wanted something that reflected her personality. Recommended articles https://www.adweek.com/commerce/gemist-build-a-bear-o..