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Digital marketing is a great career field. For more than two decades, digital marketing has been a growing field where individuals can thrive and build impressive careers. The industry is always changing. But one thing that won’t change is that companies will continue to need smart people to manage their digital marketing initiatives.  U.S. digital ..

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Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022? Marketers are split down the middle. That’s according to MarTech’s 2022 Event Participation Index. A year ago, marketers told us they were less likely to attend upcoming in-person ..

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Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various types of businesses and learn to optimize against different marketing objectives. But they’re also fast-paced and come with significant differences relative to working in an in-house marketing role.    One ..

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Looking to land a new SEO role to grow your career? You may want to consider becoming an in-house SEO specialist. Thanks to the Great Resignation, more jobs are available and plenty of companies are currently open to remote work gigs. There’s a significant demand for in-house SEO roles, with hundreds of openings advertised around ..

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Investments in e-learning in 2022 are up, and there’s no sign of slowing. The global e-learning market will surpass $243 billion in 2022, Statista estimates.  E-learning was already a growing segment when the pandemic fueled record numbers in online learning for corporations, people and students. In fact, Coursera reported that registrants to their courses nearly ..

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I miss in-person events. I haven’t been to a search marketing conference since late 2019. But as much as I miss in-person events, I’m not sure if I’m ready to return to conferences in the real world. After all, our free SMX Advanced event in June was 100% online – and got absolutely amazing scores ..

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SMX Next returns online November 15-16, 2022, focusing on what’s working in search now and how to prepare for 2023. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and ..

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When you have a productive team, you’ll have happier clients. And happy clients equate to sustainable business growth, which keeps your team employed and equally happy. The problem is many marketing leaders were trained in archaic productivity techniques, such as meeting madness that can quickly drain the creative air out of the room, or non-stop ..

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