Bravoholics, you might want to sit down. Top line NBCUniversal confirmed today that BravoCon is out for 2024, with the event not returning until 2025. Instead of the annual fan convention, NBCU will host a series of Watch Party by Bravo events this year. Between the lines The news of BravoCon’s delay is somewhat surprising, ..
Tag : Programming & Performance
House of the Dragon is igniting its fanbase ahead of Season 2 and setting records at Max. To kick off the Season 2 marketing campaign for the Game of Thrones prequel series, HBO and Max released dueling House of the Dragon trailers on March 21. The Green trailer showcases Queen Alicent Hightower (Olivia Cooke) and ..
CBS is staying golden. Top line Following the Golden Globes’ surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing streaming service Paramount+, with the deal kicking in for 2025. Between the lines CBS took on ..
Ahead of this weekend’s National Women’s Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on ..
Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We’ll explore the new sports events, platforms, fan insights and cultural impacts that can unlock exciting wins for marketers. Register. Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less ..
The NWSL is back, and it wants fans to know it. Ahead of this weekend’s season kickoff, the National Women’s Soccer League unveiled the latest iteration of its “We Play Here” sports marketing campaign with the new 60-second spot,“Keep Up.” From agency Cartwright, “Keep Up” debuts today on paid TV, digital and social properties, the ..
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could’ve translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies. Since that ..
Although streaming services have been dominating awards in the past few years, ABC and linear TV are coming out ahead at the Oscars. During Sunday’s presentation of the 96th Academy Awards, hosted by Jimmy Kimmel, Universal and Searchlight Pictures dominated the awards, as many streamers were left on the sidelines. However, the night truly belonged ..
When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards Sunday, host Jimmy Kimmel and his right-hand-man, Guillermo Rodriguez, “surprised” Best Actor nominee Colman Domingo with Don Julio margaritas live during the show. In the bit, which had Kimmel taking a tequila shot on stage, ..
It’s another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of sponsors spanning 17 categories. “On March 10th, Hollywood’s biggest night returns, and we couldn’t be more excited, along with our incredible brand ..