New York Times Audio Could Spur a Realignment of the Podcasting Landscape

The New York Times announced this morning that it was seeking volunteers to beta test its newest experiment, an app called New York Times Audio, which will function as a clearinghouse for all the audio products under The Times’ banner, including its podcasts, read-aloud journalism, Audm-produced pieces and more.

https://www.adweek.com/media/new-york-times-audio-spur-a-realignment-podcasting-landscape/




Pop-Up Magazine Will Return to In-Person Events in November

Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events.

https://www.adweek.com/media/pop-up-magazine-return-to-in-person-events/




Business Is Booming for Climate-Conscious Publishers

Climate coverage, while getting more urgent and ubiquitous, is big business for publishers. But for this sector to keep growing, the buy- and sell-side need to get comfortable showing their cards and agree on how to measure that credibility.

https://www.adweek.com/media/business-is-booming-for-climate-conscious-publishers/




Ozy Media Is Shutting Down

After a steady drumbeat of increasingly bad news about its business operations, Ozy Media is shutting down, according to The New York Times.

https://www.adweek.com/media/ozy-media-is-shutting-down/




After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention.

https://www.adweek.com/media/hearst-brand-house-beautiful-launches-podcast/




3 Reasons Marketers Should Take Note of Google’s Newsletter Effort

Google, following in the footsteps of its platform peers Facebook, Twitter and LinkedIn, has finally entered the newsletter universe, and marketers have taken notice.

https://www.adweek.com/media/google-newsletter-effort/




Barstool Sports Is Expanding Into Food Delivery With Barstool Bites

Barstool Sports has made its entrée into the world of food.

https://www.adweek.com/media/barstool-sports-is-expanding-into-food-delivery-with-barstool-bites/




Someone Is Trolling Politico by Redirecting Its New Product to a Rival Website

On Monday, Adweek received a tip that a new Politico initiative, Congress Minutes, has been the subject of a mysterious act of cyber sabotage.

https://www.adweek.com/media/someone-trolling-politico-new-product/




The Dodo and Sesame Street Are Helping Rescue Dogs Find Homes

If you’ve come across a video from The Dodo or its subsidiary, Dodo Kids, you probably watched more than one. The emotionally resonant clips feature stories about humans and animals that leave the viewer feeling better about the world.

https://www.adweek.com/brand-marketing/the-dodo-sesame-street-help-rescue-dogs-find-homes/




How Former Programmatic Holdout BuzzFeed Is Using Automated Ads to Power Growth

BuzzFeed’s four-year-old programmatic business is the engine of its advertising growth. That muscle will come in handy as publishers and marketers enter the usual frenzy of the fourth quarter against the backdrop of the delta variant threatening to derail ad creative and campaign budgets.

https://www.adweek.com/media/buzzfeed-automated-ads-to-power-growth/