On Monday night, the fashion publisher and Condé Nast title Vogue broadcast the official livestream of the annual Met Gala on its website, and the resulting traffic broke records for scale and time spent, with triple digit growth from 2019 numbers.
https://www.adweek.com/media/vogues-met-gala-livestream-breaks-site-traffic-records/
Sports business publisher FOS, recently rebranded from Front Office Sports, is working with the investment app Public to underwrite the cost of its newly launched subscription product, Insights, for any college student with a “.edu” email address. College students who sign up for the promotion get Insights free for one year, as well as $10 worth of a sports-related stock, CEO Adam White told Adweek.
https://www.adweek.com/media/fos-public-sports-business-app/
As the deprecation of third-party cookies nears, publishers, advertisers and tech companies have been forced to figure out what the new fundamentals of digital advertising, such as audience targeting and ad serving, will look like in the aftermath.
https://www.adweek.com/media/publishers-remain-divided-on-what-to-do-in-the-cookieless-future/
The ability to subscribe to Revue newsletters directly via Twitter profiles was rolled out to all Twitter users worldwide this week, on Android, iOS and the web.
https://www.adweek.com/media/all-twitter-users-can-now-offer-revue-newsletter-subscriptions-via-their-profiles/
Sports Illustrated launched its gambling product, SI Sportsbook, in Colo. ahead of the NFL season this morning, in partnership with 888, a U.K.-based online betting and gaming company with 27 years of operating experience.
https://www.adweek.com/media/sports-illustrated-launches-sports-betting-product-in-colo/
The days of mailing in cereal box tops for a toy are long gone. But the sweepstakes concept is very much still alive.
https://www.adweek.com/brand-marketing/nowthis-corona-sustainable-beach-boxd/
Vox Media announced this morning it has acquired Punch, a James Beard-award-winning spirits and cocktail publisher created in 2013. The financial terms of the deal were not disclosed.
https://www.adweek.com/media/vox-media-acquires-publisher-punch/
Several dominant digital media publishers––BuzzFeed, Dotdash, The New York Times and The Wall Street Journal––all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry.
https://www.adweek.com/media/takeaways-from-top-publishers-earnings-reports/
This morning, Condé Nast announced it has partnered with Universal Music Group to launch Condé Nast Certified Video Plus (CNCV+), providing advertisers access to both audiences through one offering.
https://www.adweek.com/media/conde-nast-universal-music-group-partner-to-combine-video-reach/
Newsweek is banking on healthy and rigorous debate to propel it towards its subscription goals.
https://www.adweek.com/media/with-its-first-podcast-newsweek-bets-on-franchises-as-a-foundation-to-subscriptions/