30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a more customer-centric marketing strategy. Customer journey mapping starts with identifying your user personas. This way, you’ll know exactly which customer segment ..
Tag : sales funnel
Don’t play favorites and put all your resources into bottom-of-the-funnel efforts; make sure every consumer interaction makes your brand more compelling. June 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ice cream brand Halo Top launched in 2012, but it’s only now dipping into the world of TV advertising with ..