30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in surprising search results and agencies are having trouble explaining these outcomes without proper data. Search advertising is one of the most dynamic and rapidly evolving ..
30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear ..
30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just 8% of brands appearing ..
30-second summary: If you think optimizing your content for Google is tough, then you‘re going to be amazed by how many factors you‘ll have to consider when optimizing your writing for multiple search engines. Two benefits of doing so can be seen in local SEO and voice search. UK Linkology’s Content Marketing Manager, Hannah Stevenson ..
Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond that to carefully craft descriptions that can massively increase their click-through rate from search engines. You can do the same. We’re going ..
DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it nowadays? You might have heard of DuckDuckGo in the past. Our first long post about it was back in 2016 with Rebecca Sentance trying out the new search engine for a week. Three ..
Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update. Google’s pushing for a faster mobile experience The Speed ..
Every business owner’s dream is to have consistent business growth. Unfortunately, this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses make it past the 10-year mark. Therefore, SEO is a key component of inbound sales strategy, where new customers can come to ..
SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. In part one of this series, the author explained the most ..
Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be it competitive analysis, traffic growth, content planning, or PPC strategy. It has always been the foundation of online marketing and it still ..