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30-second summary: The recipe space is a very competitive one While sites like BBC Good Food and the likes saw +22 percent hikes in search visibility, the good times may be over Award-winning performance marketing agency, Reprise Digital’s SEO Account Manager on how to rank while the algorithm update may still be at play Google ..

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30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local leads is essential. Joseph Dyson offers a step-by-step guide to improving local visibility for small businesses. He focuses on the ..

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So you have built a brand, large enough for it to be searched on Google? Now, how well are you ranking for all those branded queries? A few days ago Joy Hawkins posted a very insightful thread distinguishing between two important brand-driven search queries: Branded searches are searches for brands that you sell (even if it’s a part of ..

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Every business owner’s dream is to have consistent business growth. Unfortunately, this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses make it past the 10-year mark. Therefore, SEO is a key component of inbound sales strategy, where new customers can come to ..

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SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. In part one of this series, the author explained the most ..

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Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be it competitive analysis, traffic growth, content planning, or PPC strategy. It has always been the foundation of online marketing and it still ..

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Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing search engine policies. Yet SEO is actually quite methodical. While you will need to mix and combine multiple on-page, off-page, local and other factors to ..

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I have written extensively about how Google is continually making its SERPs richer, more feature-led, and increasingly intuitive. Of course this is happening on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities. It is also highly competitive ..

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Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. If you have complex campaigns that are already in full swing this may seem like a lot ..

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