First, congratulations on surviving 2022, you’ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our toes as consumers, brands, and search marketing professionals. The recession, great resignation, a war, FIFA finale, and several silent battles we all fought by ourselves. As we recap the year ..
Tag : Search Trends
30-second summary: In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends How do you spot a trend and differentiate it from a fad to justify resource investment? Hands-on tips to unearth Google Trends and apply them to your ecommerce SEO strategy A successful digital marketing strategy ..
30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized ..
30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical ..
30-second summary: Search marketing is evolving at lightning speed alongside the consumer. One company’s challenge can be another’s opportunity. Activating search and market insights has become mission-critical for brands. Brands need to stay on top of what’s happening with both the consumer and the SERP. Creating and optimizing content that enhances a consumer’s experience is key. Jim ..
30-second summary: Google Trends can be an invaluable tool, as it helps to uncover opportunities for ecommerce brands, publishers, and local businesses. The real benefit to Google Trends is that it can help us understand and predict consumer behaviour post-pandemic. Additionally, we can see how categories are evolving. Some things the search trends have shown ..
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets ..
Whether you’re working in marketing, SEO or content, it’s useful to know the top search trends for 2018 to learn more about your audience. 2018 is almost over and Google has compiled a list of the most popular search trends for the year. Google search has turned 20 years old in September and it’s interesting ..
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search. This is not the same as ..