EXCLUSIVE: Reddit Takes on Google and Meta with New AI Media Buying Tool
Unveiled at CES, Max Campaign aims to win performance ad dollars while offering brands more transparency. https://www.adweek.com/media/reddit-max-campaign-media-buying-ces/
Unveiled at CES, Max Campaign aims to win performance ad dollars while offering brands more transparency. https://www.adweek.com/media/reddit-max-campaign-media-buying-ces/

The US has adopted more of a middle ground approach, essentially letting private companies decide what they wanted to do. Daymude and his co-authors wanted to investigate these markedly different approaches. So they developed a computational agent-based simulation that modeled how individuals navigate between wanting to express dissent versus fear of punishment. The model also incorporates how an authority adjusts its surveillance and its policies to minimize dissent at the lowest possible cost of enforcement.
“It’s not some kind of learning theory thing,” said Daymude. “And it’s not rooted in empirical statistics. We didn’t go out and ask 1000 people, ‘What would you do if faced with this situation? Would you dissent or self-censor?’ and then build that data into the model. Our model allows us to embed some assumptions about how we think people behave broadly, but then lets us explore parameters. What happens if you’re more or less bold? What happens if punishments are more or less severe? An authority is more or less tolerant? And we can make predictions based on our fundamental assumptions about what’s going to happen.”
According to their model, the most extreme case is an authoritarian government that adopts a draconian punishment strategy, which effectively represses all dissent in the general population. “Everyone’s best strategic choice is just to say nothing at this point,” said Daymude. “So why doesn’t every authoritarian government on the planet just do this?” That led them to look more closely at the dynamics. “Maybe authoritarians start out somewhat moderate,” he said. “Maybe the only way they’re allowed to get to that extreme endpoint is through small changes over time.”
Daymude points to China’s Hundred Flowers Campaign in the 1950s as an illustrative case. Here, Chairman Mao Zedong initially encouraged open critiques of his government before abruptly cracking down aggressively when dissent got out of hand. The model showed that in such a case, dissenters’ self-censorship gradually increased, culminating in near-total compliance over time.
But there’s a catch. “The opposite of the Hundred Flowers is if the population is sufficiently bold, this strategy doesn’t work,” said Daymude. “The authoritarian can’t find the pathway to become fully draconian. People just stubbornly keep dissenting. So every time it tries to ramp up severity, it’s on the hook for it every time because people are still out there, they’re still dissenting. They’re saying, ‘Catch us if you dare.’”
https://arstechnica.com/science/2025/12/the-science-of-how-and-when-we-decide-to-speak-out-or-self-censor/

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here.
The media industry spent much of 2025 reacting: to AI-driven traffic volatility, to shifting advertiser expectations, and to the collapse of familiar playbooks.
Looking ahead to 2026, a dozen media executives told ADWEEK they anticipate a year defined less by experimentation and more by sorting: what scales, what doesn’t, and what audiences and marketers will actually reward in an AI-saturated environment.
Across the industry, the predictions converge around a few core ideas.
https://www.adweek.com/media/2026-media-predictions/

Like most tools, generative AI models can be misused. And when the misuse gets bad enough that a major dictionary notices, you know it’s become a cultural phenomenon.
On Sunday, Merriam-Webster announced that “slop” is its 2025 Word of the Year, reflecting how the term has become shorthand for the flood of low-quality AI-generated content that has spread across social media, search results, and the web at large. The dictionary defines slop as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.”
“It’s such an illustrative word,” Merriam-Webster president Greg Barlow told the Associated Press. “It’s part of a transformative technology, AI, and it’s something that people have found fascinating, annoying, and a little bit ridiculous.”
To select its Word of the Year, Merriam-Webster’s editors review data on which words rose in search volume and usage, then reach consensus on which term best captures the year. Barlow told the AP that the spike in searches for “slop” reflects growing awareness among users that they are encountering fake or shoddy content online.
Dictionaries have been tracking AI’s impact on language for the past few years, with Cambridge having selected “hallucinate” as its 2023 word of the year due to the tendency of AI models to generate plausible-but-false information (long-time Ars readers will be happy to hear there’s another word term for that in the dictionary as well).
The trend extends to online culture in general, which is ripe with new coinages. This year, Oxford University Press chose “rage bait,” referring to content designed to provoke anger for engagement. Cambridge Dictionary selected “parasocial,” describing one-sided relationships between fans and celebrities or influencers.
As the AP points out, the word “slop” originally entered English in the 1700s to mean soft mud. By the 1800s, it had evolved to describe food waste fed to pigs, and eventually came to mean rubbish or products of little value. The new AI-related definition builds on that history of describing something unwanted and unpleasant.
https://arstechnica.com/ai/2025/12/merriam-webster-crowns-slop-word-of-the-year-as-ai-content-floods-internet/

Meta’s acquisitions of Instagram and WhatsApp, both completed over a decade ago, did not illegally disadvantage competitors, a federal judge ruled on Tuesday. As a result of the decision, the social media giant will not be forced to divest either of the assets.
The decision by Judge James E. Boasberg of the U.S. District Court of the District of Columbia caps off a battle between the Federal Trade Commission and Meta that began with a complaint filed in 2020. The government alleged in the case that Meta’s purchase of Instagram and WhatsApp evidenced the company’s strategy to systemically weed out competition in the social media space.
https://www.adweek.com/media/ftc-meta-ruling-antitrust-instagram-whatsapp/

The next time you encounter an unusually polite reply on social media, you might want to check twice. It could be an AI model trying (and failing) to blend in with the crowd.
On Wednesday, researchers from the University of Zurich, University of Amsterdam, Duke University, and New York University released a study revealing that AI models remain easily distinguishable from humans in social media conversations, with overly friendly emotional tone serving as the most persistent giveaway. The research, which tested nine open-weight models across Twitter/X, Bluesky, and Reddit, found that classifiers developed by the researchers detected AI-generated replies with 70 to 80 percent accuracy.
The study introduces what the authors call a “computational Turing test” to assess how closely AI models approximate human language. Instead of relying on subjective human judgment about whether text sounds authentic, the framework uses automated classifiers and linguistic analysis to identify specific features that distinguish machine-generated from human-authored content.
“Even after calibration, LLM outputs remain clearly distinguishable from human text, particularly in affective tone and emotional expression,” the researchers wrote. The team, led by Nicolò Pagan at the University of Zurich, tested various optimization strategies, from simple prompting to fine-tuning, but found that deeper emotional cues persist as reliable tells that a particular text interaction online was authored by an AI chatbot rather than a human.
In the study, researchers tested nine large language models: Llama 3.1 8B, Llama 3.1 8B Instruct, Llama 3.1 70B, Mistral 7B v0.1, Mistral 7B Instruct v0.2, Qwen 2.5 7B Instruct, Gemma 3 4B Instruct, DeepSeek-R1-Distill-Llama-8B, and Apertus-8B-2509.
When prompted to generate replies to real social media posts from actual users, the AI models struggled to match the level of casual negativity and spontaneous emotional expression common in human social media posts, with toxicity scores consistently lower than authentic human replies across all three platforms.
To counter this deficiency, the researchers attempted optimization strategies (including providing writing examples and context retrieval) that reduced structural differences like sentence length or word count, but variations in emotional tone persisted. “Our comprehensive calibration tests challenge the assumption that more sophisticated optimization necessarily yields more human-like output,” the researchers concluded.
https://arstechnica.com/information-technology/2025/11/being-too-nice-online-is-a-dead-giveaway-for-ai-bots-study-suggests/

Your voice is your most underused business asset.
Founders who post at least 10 times a year on LinkedIn:
The data speaks for itself.
In this live webinar, a rockstar team from LinkedIn will share new insights and proven strategies from their latest research on founder-led marketing. You’ll see how the most successful founders are transforming expertise into trust, reach, and revenue.
You’ll hear how brands like Aligned generated 65% of their leads through founder-led marketing, how Hootsuite’s CEO influenced $15M in pipeline, and how Wynter drove 80% of demo signups through this strategy.
Whether you’re pre-seed or scaling to Series B, this webinar will help you turn your own perspective into your strongest lead-generation engine.
Register now to learn how to use your voice to grow trust, visibility, and deal size.
🛑 Can’t make it live? Register anyway, and we’ll send you the on-demand recording.
https://www.searchenginejournal.com/linkedin-posts-into-larger-sales-deals/559430/

There’s big news to come out of Monday’s edition of ADWEEK’s Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ.
The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals—such as engagement growth, conversation volume, and sentiment—to tangible results.
“The Culture Quotient is the next evolution of measurement. It’s benchmarkable, trackable, and tied directly to business outcomes,” said Joe Gagliese, Viral Nation CEO. “It’s a framework that tells brands not just how loud they are, but how deeply they resonate in culture.”
CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance.
“Culture drives business,” said Richelle Batuigas, Viral Nation’s executive vice president, business intelligence and data strategy. “When brands connect authentically to what people care about, we see it in the data—consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection.”
With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty.
According to the company, cultural connection is the new currency of trust.
“We realize [EMV] is a metric that doesn’t actually give us true insight into performance or cultural relevance,” Batuigas told ADWEEK. “That’s why we want to do away with it and introduce this new score that actually gives you true insight.”
For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity.
“It’s about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections,” Batuigas said.
https://www.adweek.com/media/viral-nation-launches-the-culture-quotient-measurement-at-brandweek/

In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up question I get then is about how to do it consistently without burning out.
Every minute a founder spends on LinkedIn is a minute they aren’t building, hiring, or selling. This is the number one reason most founder-led content strategies fail: They start strong, then disappear. Many fail to make it past 90 days.
The data from our LinkedIn (my employer) playbook confirms the stakes: startup director+ who post at least 9x a year see 3x more engagement and 4x more new followers than those who post only once. But trust isn’t built on viral moments. It’s built over time.
That means you’ll need more than inspiration or willpower to go the distance. The solution is to build systems to operationalize your founder’s creativity.
Now, it might sound counterintuitive. Creativity is a nebulous, free-flowing concept. And operationalizing it can sound … restrictive. I promise you it’s not. Think of it as building the foundation and scaffolding to strengthen and support creativity, allowing your founders (or you!) to stay consistent without burning out. And actually enjoy the process along the way.
Here are four systems you can build to maintain consistency.
Stop hunting for ideas every week and start building a repository.
This shared document – a simple Google Doc or Notion page works fine – becomes your single source of truth that you and your founder can both contribute to.
Your content bank should include:
Most importantly, include a “Creative Block” list. When your founder gets stuck, whip out one of these prompts for instant inspiration:
This bank is a sanity saver. Rather than stare at blank screens waiting for inspiration to strike, your founder now has a library of proven material ready to deploy.
Inspiration is fickle. A schedule is reliable.
Help your founder build a repeatable rhythm for content creation by batch creating their content during set content creation time blocks. Gal Aga, CEO of Aligned, blocks off time on Sundays to create his three posts for the upcoming week.
He follows a simple formula:
Another approach comes from Peep Laja, CEO of Wynter, who runs original survey-based research one to two times per month. This system gives him a week’s worth of unique, proprietary content that no competitor has.
The specific rhythm matters less than having one. Pick a day, pick a format, and stick with it long enough to build momentum.
Your founder is already creating content. It’s just trapped in their daily conversations. Your job is to build a system to capture it.
The simplest method? Voice memos.
As humans, we talk faster than we can type. Encourage your founder to record a one- to two-minute voice memo on their phone right after a customer call or whenever an idea strikes. You can then transcribe these notes and turn them into the first draft of a post ready for them to edit. This can save as much as 80% of the writing time and gives you loads more raw material for posts.
A more hands-on approach is to “interview” your founder. As Kacie Jenkins, former SVP of Marketing at Sendoso, explains: “It’s important to work with your exec team to identify how they best think and reflect, and then build on that.”
Book 30 minutes on their calendar, hit record, and ask them questions from your “creative block” list. This gives you authentic, first-person soundbites that can be turned into a week’s worth of text posts and video clips.
The key is reducing friction between having an idea and capturing it. Make it as easy as talking into their phone.
When things get busy, AI can help you maintain consistency. Instead of using it to write posts, use it to operationalize your founder’s insights.
AI doesn’t replace your founder’s thinking or creativity. It removes the friction between their ideas and published content.
A high-impact founder brand takes months to grow. The initial discomfort of building these systems is the barrier to entry that keeps most competitors out.
Your competitors are waiting for inspiration. By building systems, you create stamina. You reduce friction, align content creation with your founder’s existing work, and build the consistency required to turn their expertise into trust, pipeline, and authority.
The founders who win at this aren’t the most creative or the best writers. They’re the ones who built systems that let them show up consistently, even when inspiration doesn’t.
All data, quotes, and examples cited above without a source link are taken from the “Founder-Led Sales and Marketing Never Ends” playbook.
More Resources:
Featured Image: Master1305/Shutterstock
https://www.searchenginejournal.com/dont-let-your-founder-burn-out-4-systems-to-operationalize-thought-leadership/559066/
When it comes to thought leadership and great opportunities, professionals are missing out if they’re not on LinkedIn. It’s the world’s largest professional network with over 1.2 billion members in 200 countries and regions worldwide.
LinkedIn’s popularity rose following a significant turn away from X (formerly Twitter), and users looked for continuation with their established audience and exiting network, but news feeds are now full of AI-generated posts and very noisy with self-promotional shouting.
Also, there have been changes to the platform’s algorithm that prioritize ad revenue and sponsored content, and it can be impossible to find posts from the people you do want to reach and interact with.
Luckily, LinkedIn isn’t the only platform where you can network and continue to interact with people in your community and network in your industry.
Here are eight professional networking alternatives to LinkedIn to help you connect to opportunities:
Screenshot from Meetup, October 2025With over 52 million members, Meetup is a social media platform that connects you to like-minded enthusiasts in your own local community, wherever you may be located. It is a platform that encourages face-to-face meetings to form lasting, high-quality connections.
Whether you sign up as an organizer or a member, the platform provides tools that help you create and communicate scheduled Meetup events.
From hosting virtual events about AI tools as a company to meeting fellow entrepreneurs and practicing public speaking skills, you can enjoy a wide range of social activities.
If you don’t find one that interests you or one that works with your schedule, you can set one up, and Meetup will notify anyone who has identified your topic as something of interest to them.
Screenshot from Eventbrite, October 2025Similar to Meetup, Eventbrite is a huge networking platform, hosting 4.7 million total events in 180 countries in 2024, focused on larger-scale professional gatherings and festivals alike.
You can attend and enjoy immersive or virtual live experiences. It’s a seamless registration and sign-up process, and much like attending a concert, you buy tickets to an event so you can meet fellow peers, talk shop, and expand your professional circle.
Screenshot from Discord, October 2025While most people think Discord is limited to being a screen-sharing gaming communication platform (about 90% of users play games), it is also a great networking option.
It’s not unusual to consider using Discord as an alternative to LinkedIn. After all, it’s a free voice, video, and text communication platform with over 200 million monthly active users (MAU).
Screenshot from Discord, October 2025Although it seems more lucrative for developers and gaming-related professionals to network on the platform, what sets Discord apart is the real-time connections you can make, thanks to dedicated spaces, namely Discord servers.
The platform makes collaboration a no-brainer. Members can join multiple channels, voice rooms, and live co-working sessions that are centered on their niche, which is far more personable than a plain DM.
The casual environment also helps professionals relax and interact better than on formal job sites. Non-curated, authentic posts within tight-knit communities on Discord can boost your professional networking better than polished LinkedIn posts that get little to no attention.
Screenshot from Slack, October 2025While Slack is best known as a company’s internal messaging tool, it has been adopted as a networking platform that can be considered as a LinkedIn alternative. There are great communities for whatever your niche may be, from startup founders to UX designers. For example, data experts can join Measure, a digital analytics community Slack group, or LocallyOptimistic, another data community that shares their challenges working with data.
Read the rules carefully, as some Slack Chapters do not allow mentions of your own brand/product, nor do they permit contacting for job opportunities.
The caveat is that you’re likely already using Slack for work, so notifications on your mobile phone and work device can be distracting. If you find yourself easily distracted by instant messaging (IM) and mobile/desktop notifications, Slack might not be the best option (though you can always adjust notifications in your settings).
To find your relevant Slack community, simply search for “[Your Topic] + Slack Community” in Google; this usually turns up several options. If it doesn’t exist yet, you can create your own Slack workspace and invite people to join for free.
Screenshot from Facebook, October 2025There are 3 billion monthly active users on Facebook, which means that while it’s often viewed as a personal social media platform, you’re more than likely to find your professional network on it.
Facebook can serve as a great, less formal alternative to LinkedIn, particularly Facebook groups, which remain popular for professional networking. You can plug in related keywords for your interest or industry within Facebook, then click on Groups and filter the results according to your location.
There are several groups that share expert advice, hold conferences, or serve as a network for hiring freelancers. These groups cater to various aspects of digital marketing, from tactical knowledge to running a digital agency.
Screenshot from Reddit, October 2025Reddit is becoming more popular and can be used for networking. With over 100,000 active communities, Reddit boasts hundreds of useful marketing subreddits, including r/PPC for paid search and r/SEO. These communities are completely free to join and open to the public.
You can reply to those seeking professional opinion and build up your karma and profile to earn interest in your brand/services.
Each of these has its own purpose, with a set of rules and mods in place to enforce them, ensuring they’re not scams. So, if you’re job hunting, it’s best to search for classified boards such as r/RemoteJobs and r/forhire. You can reply to existing posts or create your own; simply sign up for a free Reddit account to participate in the conversation.
Screenshot from X (formerly Twitter), October 2025Like Reddit, X (formerly Twitter) isn’t a direct LinkedIn alternative, but it’s public, free, active, and is still going strong with over 586 million estimated MAU. You can connect with a broad audience on it to exchange work-related ideas and ask for feedback. It’s ideal for digital marketers because it’s a top social media platform that easily draws people within the tech industry.
The communities on the platform are public, free, active, and can be really supportive. You can also ask Grok, the free AI assistant built into the platform, to analyze real-time data and current trends, to summarize conversations or discover relevant data.
SEOs and digital marketers can find hashtag-driven communities, such as @SEOChat, #PPCchat, #FBadsChat, #SEOchat, #SEOtalk, #socialROI, and #contentwritingchat. Simply showing up for relevant conversations can lead to conference invitations, podcast appearances, or potentially job opportunities.
Screenshot from AngelList, October 2025For a more startup-focused networking experience, AngelList is a strong alternative to LinkedIn. With over 13,000 active startups on the platform, it was originally created for startup founders to raise funding, but has evolved into a networking platform useful to tech, marketing, and entrepreneurial professionals.
Members can create specialized profiles to highlight their skills, apply for job listings, follow companies, participate in discussions with professionals in their field, and connect with founders to share knowledge and expertise.
AngelList is like LinkedIn, but custom-fit to startup enthusiasts and founders, so it’s more likely to help you gain startup-stage connections and opportunities faster than if you were to browse on LinkedIn.
While LinkedIn is still the largest professional networking site in the world, it’s not the only one you need. There are so many alternatives to build meaningful connections.
Many of these alternatives listed may be more helpful than LinkedIn because they focus on creating more professional connections based on community or niche interests, or offer location-based networking in a much more relaxed setting.
Professionals are branching out to other channels like Slack, where they can foster genuine connections and or explore career opportunities through multiple job boards on Reddit. The key is to meet your peers where they are, pitch your best work, and connect around a shared goal.
Whether you prefer a casual forum-style job posting or a high-energy live event, these LinkedIn alternatives can help you grow your network and take the next step in your career.
More Resources:
Featured Image: Master1305/Shutterstock
Social platforms like X (Twitter) can be remarkably effective for professional networking because these communities are often more casual and approachable in nature. Here are some of the benefits:
X (Twitter) and similar platforms offer a dynamic and interactive avenue for building professional relationships and staying current with industry trends.
Choosing a networking platform suitable for your professional needs involves evaluating several factors:
Analyzing these aspects can help pinpoint the best networking platforms for achieving your professional goals.
https://www.searchenginejournal.com/linkedin-alternatives-for-professional-networking/557642/