YouTube, Vaccine Confidence Project Kick Off Major PSA Campaign

YouTube teamed up with the Vaccine Confidence Project on a global public service announcement campaign aimed at urging young adults to become informed about Covid-19 vaccines and remind them of the activities they have been missing out on due to the pandemic.

https://www.adweek.com/social-marketing/youtube-vaccine-confidence-project-kick-off-major-psa-campaign/




The New York Times Creates Vertigo Effect for Instagram

The New York Times is helping film fans get ready for the 93rd Academy Awards Sunday night (April 25) by bringing an effect used in many classic films to Instagram.

https://www.adweek.com/social-marketing/the-new-york-times-creates-vertigo-effect-for-instagram/




Facebook Preps Advertisers, App Developers, Audience Network Clients for iOS 14.5 Next Week

Apple confirmed earlier this week that iOS 14.5 and its accompanying prompts that will ask users whether they want to be tracked by applications will be made generally available next week, and Facebook responded by sharing suggestions for how advertisers, app developers and brands using the Facebook Audience Network monetization platform should prepare for the changes.

https://www.adweek.com/programmatic/facebook-preps-advertisers-app-developers-audience-network-clients-for-ios-14-5-next-week/




Twitter Adds Backgrounds for Fleets on iOS

Twitter users on iOS can now add backgrounds to their Fleets.

https://www.adweek.com/media/twitter-adds-backgrounds-for-fleets-on-ios/




LinkedIn Updates Its Measurement Efforts

LinkedIn provided an update on its measurement efforts and ongoing work on that front with third-party advertising standards organizations.

https://www.adweek.com/programmatic/linkedin-updates-its-measurement-efforts/




Pinterest, Shopify Extend Partnership to 27 More Countries

The existing partnership between Pinterest and Shopify was extended to 27 additional countries Wednesday.

https://www.adweek.com/social-marketing/pinterest-shopify-extend-partnership-to-27-more-countries/




TikTok Gains ISO 27001 Certification in the UK, US

TikTok said Tuesday that it is officially ISO 27001 certified in the U.K. and the U.S., with India, Ireland and Singapore to follow soon.

https://www.adweek.com/media/tiktok-gains-iso-27001-certification-in-the-uk-us/




Pinterest Rolls Out Content Claiming Portal Tool

Pinterest rolled out a way for creators to protect their content and determine how it can be used on the platform.

https://www.adweek.com/media/pinterest-rolls-out-content-claiming-portal-tool/




Facebook’s Data Portability Tool Renamed Transfer Your Information

Facebook added new options to its data portability tool, enabling users to directly transfer their notes and posts to Blogger, Google Docs and WordPress, and the tool is being renamed Transfer Your Information.

https://www.adweek.com/media/facebooks-data-portability-tool-renamed-transfer-your-information/




Facebook Details Updates, Tests, Ad Options for Businesses on Its Platform

Facebook is testing and introducing several updates to help businesses on its platform boost their chances of being discovered and better connect with customers and potential customers.

https://www.adweek.com/media/facebook-details-updates-tests-ad-options-for-businesses-on-its-platform/