TikTok: How to Stop Seeing Personalized Ads


Did you know that TikTok allows you to control whether or not the ads you see are personalized to you based on your activity? If you turn the personalized ads feature off, you’ll still see ads on TikTok, but they won’t be personalized to you based on your activity.

Our guide will show you how to stop seeing personalized ads on TikTok.

Note: These screenshots were captured in the TikTok application on iOS.

Step 1: Tap “Me” in the bottom-right corner of the screen.

Step 2: Tap the three dots in the top-right corner of the screen.

Step 3: Under the “Personalization and data” section, tap “Personalization and data.”

Step 4: Tap the toggle to the right of “Personalized ads” to stop seeing personalized advertisements on TikTok.

https://www.adweek.com/media/tiktok-how-to-stop-seeing-personalized-ads/




Facebook Overhauls Its Access Your Information Tool

Facebook introduced a revamped Access Your Information tool Tuesday, making some improvements to the way for people to view and download data on how they have used the platform’s services.

Access Your Information debuted in March 2018.

Facebook said in a blog post Tuesday, “Over the years, we’ve developed tools to make it easier for people to view and download data on how they’ve used our services. We first launched Access Your Information in 2018 so that people could have a central place to access their information on Facebook. Now that we’ve had some time to learn about how people use it, we’ve reorganized and given it a new coat of paint, so that it’s even more usable and transparent. We want to make sure that your information on Facebook is useful, easy to understand and easy to find.”

The tool originally split the information made available to users into two categories: Your Information and Information About You.

People now have eight categories to choose from:

  • Ads Information
  • Apps and Websites Off of Facebook
  • Friends and Followers
  • Logged Information
  • Personal Information
  • Preferences
  • Security and Login Information
  • Your Activity Across Facebook

The social network said each of these categories breaks down further into subcategories, making it easier for people to find the exact type of data they are interested in.

Search functionality was added, also enabling people to more easily find data categories. Facebook wrote, “For example, if you start searching for information about your location history, searching for ‘location’ should start generating some suggestions.”

Facebook is adding information about how people’s data may be used to personalize their experience, such as if someone’s primary location was one of the multiple signals that informed a recent ad served to them from a food delivery application. This information was already available in the social network’s “Why am I seeing this ad” tool.

The revamped Access Your Information tool is available on Android and iOS, with plans to extend it to other platforms soon.

https://www.adweek.com/media/facebook-overhauls-its-access-your-information-tool/




TikTok: How to Turn On 2-Step Verification


Did you know that you can add extra security to your TikTok account by turning on two-step verification? When this feature is turned on, you will need to enter a verification code any time you login to TikTok using an unrecognized device, or from a third-party application.

Our guide will show you how to turn on two-step verification in the TikTok app.

Note: These screenshots were captured in the TikTok app on iOS.

Step 1: Tap “Me” in the bottom-right corner of the screen.

Step 2: Tap the three dots in the top-right corner of the screen.

Step 3: Tap “Security.”

Step 4: Tap “2-step verification.”

Step 5: Tap either “SMS” or “Email,” depending on how you’d like to receive your verification code when you login to TikTok. Then tap “Turn on” at the bottom of the screen.

If you tapped “Email,” type your preferred email address and then tap “Send code.” TikTok will send you an email allowing you to verify your email address.

When you’re done turning on two-step verification, you can tap the other option (SMS or Email) to turn it on as a backup method. That is, if you originally chose “SMS,” you can turn on “Email” as a backup verification method, and vice versa.

https://www.adweek.com/media/tiktok-how-to-turn-on-2-step-verification/




Reddit Bans r/donaldtrump Community

The social media fallout from Wednesday’s invasion of and violence inside the U.S. Capitol extended to Reddit Friday, as the platform banned subreddit r/donaldtrump.

The community is not an official subreddit of outgoing President Donald Trump.

Reddit took similar steps late last June, banning roughly 2,000 subreddits, including r/The_Donald, with co-founder and CEO Steve Huffman saying at the time that the community consistently fostered and upvoted more rule-breaking content than average communities, and its moderators “refused to meet our most basic expectations.”

As for r/donaldtrump, Reddit said the subreddit was banned for repeated violations of glorifying and inciting violence, and its moderators had been issued several warnings.

A Reddit spokesperson said, “Reddit’s sitewide policies prohibit content that promotes hate or encourages, glorifies, incites or calls for violence against groups of people or individuals. In accordance with this, we have been proactively reaching out to moderators to remind them of our policies and to offer support or resources as needed. We have also taken action to ban the community r/donaldtrump given repeated policy violations in recent days regarding the violence at the U.S. Capitol.”

https://www.adweek.com/media/reddit-bans-r-donaldtrump-community/




David Bowie Channel Goes Live on TikTok on What Would Have Been His 74th Birthday

Key Insights

Ziggy Stardust has landed on TikTok.

The David Bowie estate, Sony Music Entertainment and Warner Music Group teamed up to bring the @DavidBowie channel to the video creation application, debuting it on what would have been the cultural icon’s 74th birthday.

The channel features videos from Bowie’s five decades of “innovation and reinvention,” and a dedicated playlist on the TikTok Sounds page gives creators access to tracks including “Ashes to Ashes,” “Fame,” “Heroes,” “Let’s Dance,” “Life on Mars?” and “Space Oddity.”

#TheStarman hashtag challenge will kick off Sunday (Jan. 10), encouraging creators to use Bowie’s “Starman” track in celebration of his life and work by re-creating his iconic looks from over the years.

TikTok shared a July 2002 quote from Bowie in its blog post: “The absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it.”

https://www.adweek.com/media/david-bowie-channel-goes-live-on-tiktok-on-what-would-have-been-his-74th-birthday/




YouTube Will Issue Strikes for Election Results Misinformation, Including Videos From Donald Trump

YouTube further responded to Wednesday’s attack on the U.S. Capitol by moving up the end of a grace period for videos containing misinformation about the election results.

The Google-owned video site joined Facebook and Twitter in removing a video Wednesday in which outgoing President Donald Trump mixed in baseless claims about election fraud with a light push to protestors to go home.

In a series of tweets Thursday, YouTube said its grace period for the removal without penalty of posts that broke its rules on spreading misinformation about widespread voter fraud, which was originally set for Inauguration Day, had ended effective immediately, meaning that all accounts, including Trump’s, are now subject to its strike system for violations.

The company added that since tightening its policies on content of this type last December, thousands of videos have been removed, “including several videos President Trump posted to his channel.”

Under YouTube’s strike system, channels that receive a strike are temporarily barred from posting or livestreaming, while those tallying three strikes within 90 days will be permanently removed.

The company tweeted, “We apply our policies and penalties consistently, regardless of who uploads it.”

https://www.adweek.com/media/youtube-will-issue-strikes-for-election-results-misinformation-including-videos-from-donald-trump/




Snap Introduces Revamped Global Partner Solutions Program


Snap Inc. introduced its revamped Global Partner Solutions program Wednesday, placing partners into two distinct categories—Strategic Partners and Certified Partners—and incorporating companies that were in its Creative Partners Program.

Snap described Strategic Partners as companies that develop specialized technology using the Snapchat Marketing API (application-programming interface) to provide advanced, differentiated ad buying solutions to help marketers improve workflow efficiency and ad performance.

And Certified Partners are companies that provide brands with advertising expertise via the API and campaign executions.

The complete list of partners is available here.

Snap Inc.

When Snap introduced Snap Partners alongside its advertising API in June 2016, the program was split into Ads Partners and Creative Partners.

Snap also rolled out a custom badge Wednesday that partners can display on their websites and promotional materials.

Snap Inc.

https://www.adweek.com/media/snap-introduces-revamped-global-partner-solutions-program/




Twitter Adds Team From Creative Design Agency Ueno

Twitter’s spending spree continued with its acqui-hire Wednesday of the team from full-service creative design agency Ueno.

Twitter chief design officer Dantley Davis said in a tweet, “@iamharaldur (founder and CEO Haraldur Thorleifsson) and his highly experienced and innovative team of designers, strategists and producers will join our design and research team, where they’ll help accelerate the quality and execution of Twitter’s product experiences. As an existing client of Ueno’s, we’ve seen firsthand how innovative and impactful they’ve been to our teams, so we’re looking forward to bringing them on and continuing our work together.”

The social network’s design and research teams and the agency previously worked together to help support and shape product visions, and Twitter said the Ueno team will join those two Twitter teams to help accelerate the quality and execution of its design and product experiences.

Ueno will wind down its agency and finish out existing projects for other clients in the coming weeks.

A Twitter spokesperson said, “We’re continuing to attract talent that will complement our teams and help accelerate our work to broaden the spectrums of conversations people can have on Twitter.”

On that note, the Ueno acqui-hire follows Twitter’s acquisition of podcast listening application Breaker earlier this week and last December’s acquisition of Squad, an app that enables users to share text, video and their screens.

Thorleifsson founded Ueno in his living room in Reykjavik, Iceland, in 2014, and he has won multiple Webby Awards and designer of the year awards.

https://www.adweek.com/media/twitter-adds-team-from-creative-design-agency-ueno/




WhatsApp: How to Turn On Disappearing Messages


WhatsApp recently introduced a disappearing messages feature that gives users the option of having their messages automatically disappear after seven days. Users can turn on the feature for each chat individually. Our guide will show you how this works.

Note: These screenshots were captured in the WhatsApp application on iOS. Also note, only group administrators can turn disappearing messages on or off for group chats.

Step 1: On the Chats screen, tap the chat you wish to edit.

Step 2: Tap the contact’s name (or the group name) at the top of the screen.

Step 3: Tap “Disappearing Messages.”

Step 4: Tap “On” to turn on disappearing messages for that chat.

https://www.adweek.com/media/whatsapp-how-to-turn-on-disappearing-messages/




Entries Open for 2021 YouTube Works Awards


YouTube began accepting submissions Wednesday for the 2021 YouTube Works Awards, celebrating the most effective use of its platform in ad campaigns in the U.S.

The Google-owned video site said the 2020 winners used their campaigns to drive “impactful results, including hundreds of thousands of store visits, double digit subscriber growth and huge shifts in brand perception.”

Entries will be accepted through Feb. 5, and the winners will be revealed this spring.

YouTube

This year’s categories are:

  • Action Driver: Celebrating the campaign that best demonstrates how YouTube is used to drive customers to action in decision-making moments.
  • Big Screen, Big Results: Celebrating the campaign that most creatively used YouTube’s most immersive screen to reach new audiences and drive results.
  • Brands as Creators: Celebrating the campaign that best demonstrates brands behaving like creators, using YouTube formats that tap into consumer trends and growing communities.
  • Breaking Barriers: Celebrating the campaign that authentically represents diverse consumers.
  • Creative Innovation: Celebrating the campaign that best demonstrates brilliant creative execution on a digital platform that drives business results.
  • Grand Prix: Celebrating the campaign that best demonstrates the most effective, creative, innovative and data-driven work with demonstrable business results.
  • Media Innovation: Celebrating the campaign that best demonstrates brilliant media planning that drives business results.
  • Meeting the Moment: Celebrating the campaign that most effectively pivoted and responded to the events of 2020.
  • The Underdog: Celebrating the campaign that beat the odds to create big impact.

Data and insight consultancy Kantar will oversee methodology and judging, and the judges for 2020 include:

  • Raig Adolfo, chief strategy officer, 360i
  • Tina Allen, head of data science, BBDO New York
  • Carla Eboli, executive vice president, Energy BBDO and diversity, equity and inclusion lead, Omnicom
  • Adam Gerber, president of global media, Essence
  • Sheryl Goldstein, senior vp of member engagement and development, IAB
  • Colleen Leddy, chief media officer, Droga5
  • Helen Lin, chief digital officer, Publicis
  • Andres Ordonez, chief creative officer, FCB Chicago
  • Amanda Richman, CEO, Wavemaker
  • Michael Sotelo, vp of digital content and experience strategy, Alma
  • Stacey Stewart, executive vp and managing partner, UM
  • Teneshia Warner, founder, CEO and CCO, Egami

https://www.adweek.com/media/entries-open-for-2021-youtube-works-awards/