Reddit Tests Ways for Users to Avoid Notification Fatigue

Reddit detailed updates to its platform that it rolled out between last Dec. 16 and Monday (Jan. 4).

With a sad nod to the end of the holiday season, throughout this week, Redditors will see their holiday awards transform back into their traditional, non-holiday form.

Reddit extended its practice of occasionally awarding free coins to Android and iOS users to people on the web, writing in a blog post Tuesday, “We’re rolling out coin-free awards on web slowly, so keep an eye on the coins store for a notification. If you see one, it may be your freebie.”

Finally, on the topic of notifications, Reddit detailed tests it is running to help Redditors avoid notification fatigue.

Reddit said it is experimenting with inbox-only notifications, which go to Redditors’ inboxes but not to their phones, as well as silent notifications, which do go to users’ phones but do not play sounds or interrupt windows or applications that are open.

https://www.adweek.com/media/reddit-tests-ways-for-users-to-avoid-notification-fatigue/




Facebook Political Ads Ban to Go Back Into Effect in Georgia Wednesday

Facebook confirmed that ads about social issues, elections or politics will once again be banned in Georgia starting Wednesday morning, with the two Senate runoff elections in the state wrapping up Tuesday.

The social network imposed an indefinite ban on ads of those types in the U.S., which took effect Oct. 27, or one week before Election Day.

However, following pressure from both sides of the political aisle, Facebook reversed course last Dec. 16 and lifted the ban for authorized advertisers in the state, while maintaining that ads targeting locations outside of Georgia or not relevant to the specific runoff elections would be rejected.

Emily Glazer of The Wall Street Journal reported Tuesday that advertisers were informed that ads related to the runoff elections would be paused “early” Wednesday, and that new political ads could not be created.

The email from Facebook to advertisers said in part, “This is part of our ongoing efforts to reduce the potential for confusion or abuse,” Glazer reported, adding that the company said it would inform advertisers when it decided to end the ban.

https://www.adweek.com/media/facebook-political-ads-ban-to-go-back-into-effect-in-georgia-wednesday/




Google, Snap Reportedly in Talks to Invest in Indian Chat App ShareChat

Rising Indian social networking application ShareChat is apparently drawing some interest in tech circles in the U.S.

Manish Singh of TechCrunch reported Monday that Google and Snap Inc. are in advanced stages of talks to participate in a new series E financing round, which would value the Indian company at over $1 billion.

Google had not responded to a request for comment at the time of this post, and Snap declined to comment.

Twitter, which led a $100 million investment round in ShareChat in August 2019, is a possible participant in the new funding round, along with other existing investors, sources familiar with the proceedings told Singh.

The new round is shaping up to be over $200 million, with more than $100 million coming from Google, Singh reported.

Google has been an active investor in India, sinking $4.5 billion into telecommunications network Jio Platforms last November, following that up with smaller commitments to two Indian startups last December: Glance, which serves content to smartphone lock screens, and VerSe Innovation, parent of DailyHunt, which serves news and entertainment content in 14 Indian languages.

Facebook also made a significant commitment to Jio Platforms last April, agreeing to invest $5.7 billion.

The new funding round would mark the first investment in an Indian startup by Snapchat’s parent company.

ShareChat supports 15 languages in India, with over 100 million Android installs via the Google Play Store, and the app is currently ranked No. 7 in the social networking category on the iTunes App Store.

The company also offers a short video creation app, Moj, which has been installed more than 50 million times via Google Play and is also available for iOS. ShareChat said last September that Moj had over 80 million monthly active users.

https://www.adweek.com/media/google-snap-reportedly-in-talks-to-invest-in-indian-chat-app-sharechat/




TikTok: How to Stop Users From Being Able to Download Your Videos


Did you know that TikTok users may be able to download your videos after you post them on the video-sharing application? If you don’t want users to be able to download your videos, our guide will show you how to turn this ability off.

Note: These screenshots were captured in the TikTok app on iOS.

Step 1: Tap “Me” in the bottom-right corner of the screen.

Step 2: Tap the three dots in the top-right corner of the screen.

Step 3: Tap “Privacy.”

Step 4: Under the “Safety” section, tap “Allow your videos to be downloaded.”

Step 5: Tap “Off” to stop users from being able to download your videos.

https://www.adweek.com/media/tiktok-how-to-stop-users-from-being-able-to-download-your-videos/




People Rang In the New Year via Facebook’s Family of Apps


New Year’s Eve is traditionally one of the busiest nights of the year for Facebook’s family of applications, and with social gatherings severely limited or eliminated altogether by the pandemic, technology played an even larger role than usual in connecting family and friends bidding farewell to 2020 and welcoming 2021.

Over 1.4 billion voice and video calls were made globally via WhatsApp on New Year’s Eve, marking a single-day record for the messaging app and a jump of more than 50% from New Year’s Eve 2019.

Dec. 31 was also the largest day ever for group video calls (three or more people) on Messenger From Facebook in the U.S., with the tally nearly doubling an average day on the app. The top augmented reality effect on Messenger in the U.S. was 2020 Fireworks.

Finally, there were more than 55 million live broadcasts on Facebook Live and Instagram Live worldwide on New Year’s Eve.

Facebook

Facebook technical program manager Caitlin Banford wrote in a Newsroom post, “Before Covid-19, New Year’s Eve generated Facebook’s biggest spikes in messaging, photo uploads and social sharing at midnight across the world. However, in March 2020, the early days of the pandemic produced traffic spikes that would dwarf New Year’s Eve several times over—and it lasted for months. Behind the scenes, Facebook engineering came together to drive unprecedented efficiency improvements and make our infrastructure more resilient. This work includes load testing, disaster recovery testing and shuffling capacity. This year, New Year’s Eve looked a lot different, and we had engineering teams across Facebook’s apps, ready to support any issue, so the world could ring in 2021.”

https://www.adweek.com/media/people-rang-in-the-new-year-via-facebooks-family-of-apps/




TikTok: How to Turn on Data Saver


Did you know TikTok has a Data Saver feature? When you turn this feature on, the TikTok application will use less cellular data when you’re not connected to Wi-Fi. Specifically, you may see videos at a lower resolution, and they may take longer to load.

Our guide will show you how to turn on the Data Saver feature in the TikTok mobile app.

Note: These screenshots were captured in the TikTok app on iOS.

Step 1: Tap “Me” in the bottom-right corner of the screen.

Step 2: Tap the three dots in the top-right corner of the screen.

Step 3: Under the “Cache & Cellular Data” section, tap “Data Saver.”

Step 4: Tap the toggle to the right of “Data Saver” to turn this feature on.

https://www.adweek.com/media/tiktok-how-to-turn-on-data-saver/




LinkedIn/Microsoft, Facebook Hold Steady in Comparably’s Company Rankings for 2020

So, you want to work for a social networking company, but you’re not sure which one fits you the best? Workplace culture and compensation monitoring site Comparably has you covered, sharing its annual lists earlier this month of best company culture, best CEOs and best companies for diversity and women.

Comparably explained how it arrives at its company culture rankings: “Rankings were determined based on a combination of questions in core culture metrics, from compensation, leadership, teams and work environment to outlook, professional development, work-life balance and perks and benefits (in yes/no, true/false, 1-10 scale, and multiple-choice formats)—which provides a comprehensive and accurate look at what it’s really like to work at these companies.”

LinkedIn parent Microsoft came in at No. 6 on the large companies list after securing the top spot in 2019. Meanwhile, Facebook rebounded to No. 16 in 2020 from No. 31 in 2019. Both companies have made the top 50 in all four years that Comparably has compiled its lists.

Nextdoor was No. 37 on the list of small and midsized companies. The neighborhood social network did not make last year’s list.

Microsoft CEO Satya Nadella was ranked No. 4 on the list of CEOs from large companies, same as in 2019. Former LinkedIn CEO Jeff Weiner was No. 6 in 2019, but he stepped down June 1, succeeded by Ryan Roslansky, who likely did not serve long enough to crack the list.

Nadella has made the cut all four years, as has Facebook CEO Mark Zuckerberg, who slipped one spot from No. 39 last year to No. 40.

Nextdoor CEO Sarah Friar made quite the entrance on the 2020 list of small and midsized companies, placing second, after not being included last year.

On diversity, Comparably said, “Rankings were determined based on a combination of questions in 20 core culture metrics, from compensation and leadership to work environment and professional development opportunities (in yes/no, true/false, 1-10 scale, and multiple-choice formats)—providing a comprehensive and accurate look at what it’s really like to work at these companies if you are a person of color in the workplace.”

LinkedIn finished at No. 30 on the large companies list, but its parent, Microsoft, secured the top spot. Facebook placed eighth. Nextdoor was ranked No. 25 among small and midsized companies.

Comparably presented the list in alphabetical order in past years, but Facebook and Microsoft have qualified all four years.

The same process was used to determine best companies for women, which were also listed in alphabetical order in past years, and not ranked.

Facebook and Microsoft were neck-and-neck in 2020, at Nos. 11 and 12, respectively, Facebook has been included all four times Comparably compiled its lists.

https://www.adweek.com/media/linkedin-microsoft-facebook-hold-steady-in-comparablys-company-rankings-for-2020/




TikTok: How to Change Your Language Content Preferences


Did you know TikTok allows you to set content preferences related to the languages in videos? That is, in addition to allowing you to change the application’s text to a different language, you can also set your preferred language(s) for videos themselves. When you set your language content preferences, TikTok will “customize your viewing experience” based on the language(s) you select.

Our guide will show you how to set your language content preferences in the TikTok mobile app.

Note: These screenshots were captured in the TikTok app on iOS.

Step 1: Tap “Me” in the bottom-right corner of the screen.

Step 2: Tap the three dots in the top-right corner of the screen.

Step 3: Under the “Content & Activity” section, tap “Content preferences.”

Step 4: Tap “Add language.”

Step 5: Tap your desired language(s) and then tap “Done” in the top-right corner of the screen.

https://www.adweek.com/media/tiktok-how-to-change-your-language-content-preferences/




TikTok: How to Stop TikTok From Suggesting Your Account to Others


Did you know TikTok may suggest your account to other users, such as your Facebook friends and other TikTok users you may know? If you don’t want TikTok to suggest your account to other people, our guide will show you how to turn this setting off.

Note: These screenshots were captured in the TikTok application on iOS.

Step 1: Tap “Me” in the bottom-right corner of the screen.

Step 2: Tap the three dots in the top-right corner of the screen.

Step 3: Tap “Privacy.”

Step 4: Tap the toggle to the right of “Suggest your account to others” to stop TikTok from suggesting your account to other users.

https://www.adweek.com/media/tiktok-how-to-stop-tiktok-from-suggesting-your-account-to-others/




The New York Times Launches a Crossword Puzzle AR Effect on Instagram

The New York Times launched an augmented reality game on Instagram called Shattered Crosswords, which was built using Facebook’s Spark AR platform.

Shattered Crosswords is a twist on The Times’ daily crossword puzzle. Users can play the game by visiting The Times’ Instagram profile, tapping on the Effects tab and then tapping the game (or effect) they want to play.

When users activate the effect, they can place a small crossword puzzle on the ground in front of them through augmented reality. Then they’re presented with a clue. The answer to the clue appears in the air in front of them, though the letters are broken into multiple pieces.

Users can move around their real-world space to view the fragments from different angles, and they can also use touch controls to rotate the fragments on the screen. When users view the fragments from the correct angle, the pieces will line up to form the answer, which is then placed into the puzzle. Users can repeat this process to solve the remaining clues and finish the crossword.

This isn’t the first AR Effect The New York Times has launched on Instagram. The Times’ Instagram profile also offers AR Effects related to women’s suffrage, the effectiveness of face masks and more.

https://www.adweek.com/media/the-new-york-times-launches-a-crossword-puzzle-ar-effect-on-instagram/