Twitter Outlines Steps for Tweets With Inaccurate or Premature Election Victory Claims


On the eve of Election Day, Twitter provided clarification on the steps it will take in the event of inaccurate or premature claims of victory shared via its platform.

The steps the social network detailed Monday play off the details it released last month on how it intended to combat election-related misinformation.

Starting on election night Tuesday, Twitter said it may label tweets that make claims about election results before those elections are officially called, with a priority on the presidential election and other highly contested races.

Twitter

Twitter

The social network said tweets are eligible to be labeled if it meets one of these criteria:

  • The account has a U.S. 2020 candidate label, which includes presidential candidates and their campaigns.
  • The account is based in the U.S. and has over 100,000 followers.
  • The account has significant engagement, such as at least 25,000 likes or quote tweets and retweets.

Twitter said it will consider the result of an election to be official when it is announced by a state election official or when calls are made by at least two of the following national news outlets with dedicated, independent election decision desks: ABC News, The Associated Press, CBS News, CNN, Decision Desk HQ, Fox News and NBC News.

The social network said those news organizations’ official Twitter accounts will be exempted from election results labels, as will tweets that directly cite calls or projections from those news organizations.

When users attempt to retweet tweets that contain misleading information labels, they will see a prompt that directs them to credible information.

Twitter

Twitter

Finally, Twitter said, “If we see content inciting interference with the election, encouraging violent action or other physical harms, we may take additional measures, such as adding a warning or requiring the removal of tweets.”

Twitter

https://www.adweek.com/media/twitter-outlines-steps-for-tweets-with-inaccurate-or-premature-election-victory-claims/




Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker


Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase the product.

Snapchatters who access the lens can “try on” six different pairs of Dior sneakers via AR to see how they look wearing them, and they can also purchase the items via the brand’s Snapchat profile or website.

Dior/Snap Inc.

Dior/Snap Inc.

Snap Inc. said Dior is one of its premier luxury AR partners, and the two companies teamed up on a similar initiative last year to back the capsule collection Dior created with luxury luggage brand Rimowa.

Snap head of luxury Geoffrey Perez said in a statement, “Dior is an incredibly innovative partner. It is one of the very first Maisons to have embraced the utility of AR while entertaining its customers. The acceleration of digitalization has changed the way people consume and interact with products, and Dior has fully and rapidly adapted to the new normal. AR and try-on are shaping the user experience and the future of social commerce.”


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https://www.adweek.com/media/dior-lets-snapchatters-virtually-try-on-its-new-b27-sneaker/




Michaels to Bring 360-Degree Immersive Holiday Shopping Experiences to Pinterest


Arts-and-crafts retailer Michaels teamed up with R/GA to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31).

Pinners will be able to explore 360-degree experiences in three themes: Peppermint Lane, Silver and Snow, and Winter Wonderland.

Each virtual room includes do-it-yourself projects and shoppable products, and Pinners exploring the Pins will see DIY gift boxes, gift wrapping and holiday wreaths, as well as decorative products including advent calendars, ornaments and Santas.

Michaels’ goal was to enable people to feel confident about holiday shopping without having to go to physical locations during the pandemic.

Pinterest said holiday searches on its platform were up 77% in April compared with April 2019, including an increase of three times in searches for Christmas gift ideas.

Michaels senior vice president of marketing Ron Stoupa said in a statement, “At Michaels, we are proud to serve as a source of seasonal inspiration for our makers. With a majority of our community searching online for décor this year, we are excited to be partnering with Pinterest to offer a new virtual way to explore our assortment. The creation of ‘Holidays Made By You’ is designed to meet our customer how they want, where they want and when they want, which is why Pinterest was a great partner for this immersive 360 experience. We believe this program not only delivers a unique user experience, but will also spark creativity for makers as they begin to plan their holiday seasonal.”


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https://www.adweek.com/media/michaels-to-bring-360-degree-immersive-holiday-shopping-experiences-to-pinterest/




Facebook, Instagram Continue Pre-Election Tweaks to Thwart Misinformation

Facebook revealed more tweaks to its processes aimed at preventing the spread of misinformation on the social network and Instagram prior to Tuesday’s election, as well as quelling the influence of conspiracy theory QAnon.

CEO Mark Zuckerberg said during a Senate Commerce Committee hearing Wednesday that civic groups would be removed from Facebook’s groups recommendations, and the social network took it one step further Friday, adding that all new groups would temporarily be filtered out, as well.

Zuckerberg said during the company’s third-quarter-2020 earnings call Thursday evening, “I’m worried that with our nation so divided and election results potentially taking days or weeks to be finalized, there is a risk of civil unrest across the country. Given this, companies like ours need to go well beyond what we’ve done before.”

In a similar step, Instagram is temporarily removing the Recent tab on its hashtag pages, saying in a tweet, “We’re doing this to reduce the real-time spread of potentially harmful content that could pop up around the election.”

Finally, Facebook will limit distribution of the #SaveOurChildren hashtag due to the phrase becoming associated with QAnon over the past several months.

A spokesperson for the social network said, “Earlier this week, we stepped up how we enforce our rules against QAnon on pages, events and groups. Starting today, we’re limiting the distribution of the ‘save our children’ hashtag, given we’ve found that content tied to it is now associated with QAnon. When people search for it, they will now see credible child safety resources.”

https://www.adweek.com/media/facebook-instagram-continue-pre-election-tweaks-to-thwart-misinformation/




Instagram Direct: How to Customize the Emoji Reaction Bar


In September, Facebook began rolling out its integration of Messenger From Facebook features into Instagram Direct. This gives users of the photo- and video-sharing application access to new features in conversations, such as the ability to send selfie stickers.

Once you upgrade your Instagram Direct experience, you can customize your emoji reaction bar, which allows you to quickly react to messages you’ve received with an emoji of your choice.

By default, the emoji reaction bar has options like the thumbs up emoji and crying face emoji. However, you can replace these default options with any emoji you want. Our guide will show you how this is done.

Note: These screenshots were captured in the Instagram app on iOS.

When you’re done customizing your emoji reaction bar, tap “Done” in the top-right corner of the screen.


https://www.adweek.com/media/instagram-direct-how-to-customize-the-emoji-reaction-bar/




Facebook Revamps Its Elevate Site

Facebook this week rolled out a new site for its Elevate initiative aimed at aiding creators, job seekers, nonprofits, small businesses and students in the Black and Latinx communities.

The Elevate program is part of the social network’s pledge in June to invest $100 million in the Black community, with Elevate covering the Latinx community, as well.

Elevate provides community, education, empowerment and mentorship through vehicles including:

  • Virtual coaching sessions on how to optimize the use of Facebook products and beyond.

People can also stay connected to Elevate through its Facebook group, Facebook page or Instagram account.

Facebook wrote in a blog post, “Members of Black and Latinx and Hispanic communities have to confront the realities of discrimination, violence and injustice on a daily basis. At Facebook, we’re supporting these communities through products and programs that further social and economic empowerment.”

https://www.adweek.com/media/facebook-revamps-its-elevate-site/




Reddit Adopts a Flexible Model for the Future of Its Workforce


Reddit shared details on options that will be available to its workforce on the other side of the coronavirus pandemic.

The company wrote in a blog post, “Earlier this year, Reddit had to evolve with the unexpected challenge of going 100% remote. Our employees—or Snoos, as we’re known—rose to the occasion, adapting our business and the way we work together quickly to help Reddit come out stronger on the other side. Evolve is one of our company values, and we have always challenged ourselves to continuously make our culture and work experience better.”

Reddit added, “Looking ahead, we want to meet the needs of our employees so that they can do their best work, especially in a time of uncertainty. And as we deliver on our mission of creating belonging for everyone in the world, we want Reddit to be positioned as a workforce that’s as diverse as its ecosystem of communities and users.”

The company said that moving forward, teams and team members will have the flexibility to work in the office, remotely, or a combination of the two, with the exceptions of roles that must be performed at the office or specific geographic locations, such as facilities and information technology support.

For team members who wish to move away from Reddit offices, the company said it will be supportive of the move if they can be effective while remote.

Unlike some other companies in the sector, Reddit will not adjust salaries based on where its employees decide to live, tying its compensation to pay ranges in high-cost areas such as New York and San Francisco.

The company explained, “We believe this is the right balance of flexibility and support for employees, recognizing the varied tradeoffs people consider when deciding where to live. Internationally, we have had one pay range per country, and now the U.S. will be consistent with this approach.”

When employees do come into the office, Reddit said is it “reimagining the future of our office space” to add elements such as casual and coffee-shop-style seating, private space, larger bookable resources and collaboration spaces and eliminating fixed desks.

The company said it is focusing on creating processes, workflows and a culture that supports employees being distributed and remote.

Reddit said potential benefits of this new approach include acquiring top talent by not requiring people to relocate, potentially increasing the diversity of its workforce, as well as driving employee engagement and productivity and better managing existing office space.

The possible downsides include not being physically together as frequently, but Reddit believes the pros will outweigh the cons.

The company wrote, “As our teams become more distributed, we will have many learnings about the impact of this model on our performance as a business. We will not be afraid to continuously adapt and evolve our workforce philosophies, programs and processes. 2020 is an unprecedented year, and we strongly believe that for the foreseeable future, providing flexible work arrangements to our current and future Snoos is the right thing to do for Reddit.”


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https://www.adweek.com/programmatic/reddit-adopts-a-flexible-model-for-the-future-of-its-workforce/




GMC Creates the World’s Biggest Tweet to Promote Its 2021 GMC Yukon

GMC didn’t just go big to promote its next-generation 2021 GMC Yukon: It went world’s biggest.

General Motors’ truck division teamed up with Twitter to create the world’s biggest tweet, while at the same time backing the new Yukon’s Denali-exclusive interior and its AT4 option, highlighted by its four-corner Air Ride Adaptive Suspension.

Over 2,500 color-coded stakes were meticulously placed by hand to help guide GMC’s precision drivers, as well as 110,000 feet of rope line, and the resulting design was big enough to fit 270 football fields inside it, with the only way to capture it via helicopter at just above 12,000 feet.

GMC stressed that it “took extreme care to protect local wildlife and the environment,” and the land was restored upon completion of the project.

Twitter U.S. automotive industry director Guy Schueller said in a statement, “We’re so excited to continue our partnership with GMC this week and go big for the launch of the 2021 Yukon. We’re pairing a tweet-centered video asset with a custom emoji, organic content and some of our most visible ad formats to drive awareness and chatter on-platform. It’s an honor to collaborate on such an innovative launch with one of the most innovative auto manufacturers in the world.”

https://www.adweek.com/programmatic/gmc-creates-the-worlds-biggest-tweet-to-promote-its-2021-gmc-yukon/




The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign

Grassroots political organization The 99 Problems spearheaded the creation of The House of US, a virtual TikTok house populated with diverse creators who share the same goal: Seeing the Joe Biden/Kamala Harris ticket come out on top on Election Day.

The 99 Problems described itself as a group of like-minded, multiracial, male and female Biden/Harris supporters from fields including culture, entertainment, marketing, professional sports and venture capital, and it said the goal of The House of US is to ensure that young voters have all of the information they need to take part in the process and successfully submit their ballots by Nov. 3.

A poll by the Harvard Kennedy School Institute of Politics in September found that 63% of respondents between 18 and 29 will “definitely be voting” this year, up from 47% in 2016, and in addition to making sure they are prepared to vote, The 99 Problems is addressing issues such as voter suppression aimed at keeping young Black, Latinx and other non-white voters away from the polls.

Converse chief marketing officer Jesse Stollak, co-founder of The 99 Problems, took a sabbatical from Converse to focus on the election.

He said in a statement, “The data is clear that there’s never been a better opportunity to get young voters to the polls, and The 99 came together to play a role in making this happen. In 2008, Barack Obama used social media (Facebook, YouTube, Twitter). In 2016, Donald Trump used targeted micro media messaging and buying. In 2020, we believe TikTok is the platform that can make a difference because it is peer-to-peer and preferred by this new generation. Our mission is simply to help them vote confidently on Election Day.”

The 99 Problems teamed up with Jade Darmawangsa of X8 Media and Ogo of TheThirteenth on the TikTok house, which is virtual due to the pandemic.

Members of The House of US include:

  • King Science (8.9 million followers on TikTok)
  • Itsjustaba (5.9 million)
  • Thereal_tati (4.3 million)
  • Nataliaseth (1.9 million)
  • Samvicchiollo (1.9 million)
  • Vagianna (1.6 million)
  • Maya (200,000)
  • AlexSey (200,000)

They are using the days leading up to Election Day to release content, created in their own personal styles, with the goal of reaching each member’s target demographic within the base of Generation Z and millennial voters.

King Science said in a statement, “We’re putting our creative skills to use to get out the vote. I’ve always wanted to use my TikTok to change the world. I believe The House of US influence can impact our society as we know it. No other projects I’ve done are as meaningful or important to me as this one.”

The 99 Problems cofounder Michael “Kiko” Akiko, former head of artists and repertoire at UMG Africa, added, “We’re using the best practices from our respective industries—the same ones we use to reach young consumers—to attempt something incredibly important, and our foundation is intentionally inclusive of a wide set of races and belief systems in an attempt to be as representative as we can be. There’s no stronger maxim in marketing than word of mouth, and The House of US is a modern approach to getting the word out to the Gen Z and millennial electorate.”

https://www.adweek.com/digital/the-99-problems-forms-virtual-tiktok-house-to-back-the-biden-harris-campaign/




Facebook’s Photo Transfer Tool Adds Cloud Storage Company Backblaze as an Option

Cloud storage company Backblaze became an option for Facebook’s photo transfer tool Thursday, joining Dropbox, Google Photos and Koofr. The social network began testing its photos transfer tool in Ireland last December, with Google Photos as the only option, before rolling it out in Canada and the U.S. in Nay, taking it global in June… https://www.adweek.com/digital/facebooks-photo-transfer-tool-adds-cloud-storage-company-backblaze-as-an-option/