The focus of the campaign is prioritizing discovery for users and featuring creators who are producing the most compelling content during a time when people need it most, as well as inspiring others to create.

Instagram will run weekly ads on its platform highlighting creator trends, top posts, upcoming music or other live events and trending hashtags within its Explore tab.

All of those things will also find a home on the campaign’s website.

Ogilvy was behind the campaign’s 15-second video spots, while the website is powered by Instrument and Creative X will develop the weekly ads.

The blogging platform released the feature Tuesday.

Tumblr said in a blog post, “Whether you’re on desktop or mobile, this little tool will pin the post of your choosing to the top of your Tumblr. Your dashboard will remain unaffected. Just tap the meatballs menu (three dots) on the upper-right-hand corner of your post, slam your finger down on ‘Pin’ and you’re in business, baby—the business of pinning posts.”

Our guide will show you how to create a Messenger Room from within the Facebook mobile app.

Note: These screenshots were captured in the Facebook and Messenger apps on iOS.

Step 1: Near the top of your Facebook News Feed, tap “Create Room.”

Step 2: You’ll see a menu that allows you to customize your Room before your create it. By default, the “Room activity” will be set to “[Your Name’s] Room.” If you want to change this to something different, tap “Room activity.”

Tap the activity you want for the Room, and then tap “Save” at the bottom of the screen.

Step 3: Next, you’ll need to tell Facebook who to invite to the Room. Tap “Who is invited?” on the “Create Your Room” menu.

Step 4: By default, “Friends” will be selected, which will allow all of your Facebook friends to see and join your Room. If you want to change this so that only certain people can join your Room, tap “Specific people…”

If you tap “Specific people…,” you’ll see a list of your Facebook friends. Tap a friend to allow them to join the Room. You can also tap the search bar at the top of the screen to search for a friend manually. Finally, you can tap “Skip” at the bottom of the screen if you’d rather invite people to the Room using a link.

Once you’ve selected the people you want to invite, tap “Invite ([Number])” at the bottom of the screen.

Now tap “Save” to return to the “Create Your Room” menu.

Step 5: By default, your Room will be created instantly. If you want to change this so that the Room actually turns on at a later time, tap “Start time.”

Move the wheels to select the date and time you want the Room to begin. Then tap “Save.”

Step 6: Once you’re done personalizing your Room, tap “Create Room” at the bottom of the screen.

Step 7: Tap “Join Room” to join the room. This will open the Messenger app on your device.

Your device’s front-facing camera will be opened automatically, and you can begin chatting with the friend(s) you’ve invited as soon as they join your Room.

The series is called “Breaking Stereotypes,” and it takes harmful phrases that Asian Americans may have heard while growing up and flips them into positive statements such as community leaders, cultured and fearless.

An original song from singer Hyejin, produced by Wat D—both Asian-American creatives based in Los Angeles—is incorporated into the lenses, but it can only be heard in the Snapchat mobile app.

The artwork in the lenses was produced by members of SnapAsia, Snap Inc.’s pan-Asian employee resource group.

The Lenses will be available in Snap Camera May 26 through 31.

The professional network said in its latest Transparency Report that its automated defenses blocked 93% of all fake accounts it prevented or took down during that time period.

LinkedIn added that it stopped 7.8 million accounts from being created in the second half of last year, while it caught another 3.4 million through its proactive tools and safety teams, and another 85,600 were restricted after member reports.

The professional network said in the Community Report section, “In this reporting period, we saw a nominal and expected increase in spam and scams, given higher usage of our platform. Of all the spam and scams we caught, nearly all was captured and removed through our technology, before members encountered it.”

LinkedIn also shared details about content it removed during that time period, saying that there were 15,635 instances of harassment, 9,337 of adult content, 1,839 of violent or graphic material, 500 of hateful or derogatory content and 167 that qualified as child exploitation.

The professional network received 11,564 requests to take down content due to copyright infringements, covering 290,170 pieces of content, and 290,145 of those were pulled down.

LinkedIn said in a blog post, “There’s a lot more detail in the report itself, and a lot more work going on behind the scenes to build a safe, professional community on LinkedIn—including new tools and warnings to limit harassment on the platform and an improved experience for members reporting content that doesn’t belong on LinkedIn. We’ll continue to look for ways to refine and expand our reporting going forward.”

The social network said in a blog post that the Creator Studio app helps creators ensure that they are always posting as one of their pages, and not from their personal profiles.

More features were added for video posts via the app, as well.

Creators can add titles and descriptions to their videos to give viewers more information, and thumbnails can be uploaded from the libraries on their mobile phones, or the app’s thumbnail selector can be used.

Product manager for creator and publisher experience Victoria Limary said in the blog post, “The Creator Studio app is starting to roll out a brand-new experience for creators who want to manage their content on the go. With this update, you can now publish and schedule Facebook posts within the same Creator Studio app where you check content insights and respond to your fans’ messages and comments.”

Zuckerberg also said the Work Groups feature introduced for Facebook and Messenger From Facebook at the end of that month now has 20 million monthly active users.

With remote work not going away anytime soon due to the coronavirus pandemic, Facebook detailed several new features for Workplace From Facebook with an eye toward the present and the future.

Workplace From Facebook now has Workplace Rooms, a clone of the recently introduced Messenger Rooms, which enables video calls of up to 50 people, with no time limit.

Calls can be created via Workplace Chat, groups, News Feed or the social network’s Portal video-calling devices.

People who don’t work for the company or don’t have Workplace From Facebook accounts can be invited to participate, as well.

Users who create Workplace Rooms can lock them to prevent others from joining, keep them open “for more spontaneous hangouts” or remove participants who should not be on the call. A new link is generated every time a Room is created, and those links are not reusable.

The new Live Producer tool enables Workplace From Facebook users to livestream with better production value, control and interactivity.

Users can schedule live videos, share their screens and use a live question-and-answer feature to let viewers vote.

Automatic captions are available in English, French, German, Italian, Portuguese and Spanish, and videos in one of those languages will automatically be translated into the other five for employees around the world.

Captions can be edited when the video is done before it becomes available on-demand.

Workplace Live on Portal now has the video-calling device’s artificial-intelligence-powered Smart Camera and Smart Sound features to make video calls more natural and keep subjects perfectly framed.

Facebook said it is adding a way for people to watch Workplace Live on Portal devices, and Workplace calls and videos will be available for bigger screens via Portal TV starting in June.

Finally, Oculus for Business, which debuted in beta last year, is now out of closed beta and generally available.

In the period from March 12 through May 17, the Hall of Fame has produced 58 hours of video, 156 graphics for its social media platforms and 19 The Mission podcasts with its members.

Comparing April to the same month last year, the Hall of Fame’s total impressions across Facebook, Instagram, LinkedIn and Twitter rose 77.3%, while total engagement soared 144.6% and followers across all of the platforms were up 12%.

From March 1 through May 15, the top-performing content on Facebook, by impressions, was a biography video of Troy Polamalu and a 1990s Hall of Famer of the Decade video featuring Brett Favre.

The announcement about the 2020 Hall of Fame Game and an obituary of Bobby Mitchell paced Twitter in impressions during that time period, while Instagram was led by Tom Brady twice, when he left the New England Patriots and his signing with the Tampa Bay Buccaneers.

The top content in terms of engagement (likes, comments and shares) over that same time period was the Polamalu biography and Hall of Fame Game announcement on Facebook; Guess the NFL Draft Card—Julian Edelman (tops overall) and Guess the NFL Draft Card—Troy Polamalu on Twitter; and the two Brady news pieces once again on Instagram.

The Polamalu biography and Favre Hall of Famer of the Decade videos topped Facebook in terms of views from March 1 though May 16, while the Mitchell obit and Isaac Bruce’s presenter announcement paced Twitter, and the Class of 2016 Knock Video and a Hall of Fame Visit Recap featuring Steve Hutchinson and Edgerrin James did so on Instagram.

Users in group chats (more than two people) who wish to create polls can click on the plus sign, select Polls, add their questions and choices for answers and tap Create Poll to include it in the chat.

People in group chats who want to participate in a poll can tap anywhere on it to bring up the details screen, choose their answer and tap Submit.

The Polls feature was rolled out Thursday across Android, desktop, iOS and web.

Facebook said in a blog post, “Power users of the previous version of Polls will note that we’ve refreshed the look and feel with new colors and an updated button to vote. We’ve also added Polls to the Messenger Desktop app, available for both Mac and Windows users.”

The insurance and financial services company, which serves military members and their families, will honor the lives of fallen military members via AR, bringing its annual Poppy Wall of Honor experience from its physical location on the National Mall in Washington, D.C., to Snapchatters’ phones, as well as to a dedicated website.

Poppy Wall of Honor pays tribute to the men and women who made the ultimate sacrifice while defending the U.S. and, once Snapchatters dedicate poppies, they will be added to the digital memorial.

The campaign was inspired by World War I poem “In Flanders Fields,” and USAA noted that the poppy has an international symbol of remembrance since 1920.

The Poppy Wall of Honor has come to the National Mall for the past two years to enable visitors to learn more about the more than 645,000 military service members who lost their lives in conflicts.

When Snapchat users are in selfie mode, they will see the poppies from the wall bloom and transform into a single poppy on their lapel, representing a symbol of remembrance for fallen service members.

In world mode, with the camera facing forward, a digitally re-created version of the Poppy Wall of Honor will be displayed, and tapping that wall will enable users to dedicate their own poppies to fallen loved ones.

The lens also includes a link to more information about the history and significance of the campaign.

USAA CEO Wayne Peacock said, “During today’s trying times, we are inspired by all of the acts of heroism around us. Those heroic acts serve as a reminder that Americans have always triumphed through adversity because of their willingness to sacrifice for something larger than themselves. We owe a debt of gratitude to those who have put their lives on the line during the Covid-19 pandemic. This Memorial Day, even as we remain physically separated, we ask our country to come together as they do every year and honor the memory of those who gave the ultimate sacrifice to defend the freedoms we hold dear.”