Meta Accounts, Meta Horizon Profiles Begin Rolling Out Globally

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The Meta Accounts and Meta Horizon profiles the company first mentioned in July as ways to log into Meta Quest virtual reality devices began rolling out “globally on a gradual basis” Tuesday.

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https://www.adweek.com/media/meta-accounts-meta-horizon-profiles-begin-rolling-out-globally/




Snapchat+: How to Turn Off Your Story Rewatch Count

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Snap Inc.’s Snapchat+ subscription service gives subscribers access to a variety of exclusive and experimental features on the social networking platform. One of these features allows Snapchat+ subscribers to see when friends have rewatched their Stories.

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https://www.adweek.com/media/snapchat-how-to-turn-off-your-story-rewatch-count/




Former Twitter Head of Security Peiter ‘Mudge’ Zatko Blasts Company in SEC Complaint

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The parting between Twitter and former head of security Peiter “Mudge” Zatko in January was apparently not an amicable one, as Zatko filed a complaint with the Securities and Exchange Commission in July accusing his former employer of violating its agreement with the Federal Trade Commission to maintain solid security practices.

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https://www.adweek.com/media/former-twitter-head-of-security-peiter-mudge-zatko-blasts-company-in-sec-complaint/




Nextdoor Names 2022 Neighborhood Favorites Winners

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Neighborhood social network Nextdoor revealed the winners Monday of its sixth annual Neighborhood Favorites awards program, which enable neighbors to vote for their favorite local businesses.

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https://www.adweek.com/social-marketing/nextdoor-names-2022-neighborhood-favorites-winners/




Snapchat+: How to Set Your #1 Best Friend

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In June, Snap Inc. debuted Snapchat+, a premium subscription service that gives subscribers access to exclusive and experimental features in the Snapchat application. One of these exclusive features is called “Best Friends Forever,” and it allows subscribers to mark a Snapchat friend as their “#1 Best Friend” within the app.

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https://www.adweek.com/media/snapchat-how-to-set-your-1-best-friend/




Instagram Kicks Off Creator-Focused Digital Campaign ‘It Pays to Be You’

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Instagram teamed up with creative agency Mojo Supermarket on “It Pays to Be You,” a digital campaign aimed at showcasing the ways creators can make money across its platform simply by using their voice and following their passions.

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https://www.adweek.com/social-marketing/instagram-kicks-off-creator-focused-digital-campaign-it-pays-to-be-you/




Snapchat AR Lenses Unlock HBO’s House of the Dragon

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Snapchat is bringing the fire for the premiere of House of the Dragon on HBO Sunday (Aug. 21).

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https://www.adweek.com/social-marketing/snapchat-ar-lenses-unlock-hbos-house-of-the-dragon/




Elon Musk’s Lawyers Subpoena Ad-Tech Firms DoubleVerify, Integral Ad Science

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Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company.

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Downloaded YouTube Shorts Will Be Watermarked

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At Social Media Week Europe, 7–8 Nov., we’ll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy’s, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Get ready to see more watermarks on video content posted across platforms, as YouTube said in a support thread that it will begin adding them to short-form YouTube Shorts videos.

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Cameo Live 10-Minute Video Calls Debut

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At Social Media Week Europe, 7–8 Nov., we’ll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy’s, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Cameo introduced Cameo Live, enabling fans to book 10-minute video calls with the thousands of actors, athletes, comedians, creators, musicians, pop culture personalities and reality stars on the personalized video messaging platform.

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