Skittles Wins Twitter’s Best of Tweets Brand Bracket

What do Skittles and the University of Kansas Jayhawks have in common? They both finished atop their respective brackets in 2022’s edition of March Madness.

https://www.adweek.com/social-marketing/skittles-wins-twitters-best-of-tweets-brand-bracket/




Snap, SignAll Team Up on ASL Alphabet Lens

Snap Inc. teamed up with SignAll on a lens that helps Snapchatters learn American Sign Language.

https://www.adweek.com/media/snap-signall-team-up-on-asl-alphabet-lens/




PinFlex: Pinterest’s Version of ‘Work Where You Want to Work’

Pinterest plus flexibility equals PinFlex.

https://www.adweek.com/media/pinflex-pinterests-version-of-work-where-you-want-to-work/




TikTok Kicks Off National Arab-American Heritage Month

Starting Friday, Arab-Americans are being celebrated through the end of April, and TikTok is joining in by spotlighting Arab-identifying influencers in a live series.

https://www.adweek.com/media/tiktok-kicks-off-national-arab-american-heritage-month/




TikTok Spotlights Creators for Transgender Day of Visibility

Every year on March 31, Transgender Day of Visibility is celebrated to spotlight those who identify with the community and raise awareness on trans and nonbinary issues still being faced today.

https://www.adweek.com/media/tiktok-spotlights-creators-for-transgender-day-of-visibility/




Instagram Unveils Several New Features for DMs

Thursday marked Instagram’s turn to unveil new direct messaging features, following similar moves by Meta corporate siblings Messenger and WhatsApp earlier this week.

https://www.adweek.com/media/instagram-unveils-several-new-features-for-dms/




Twitter Begins Pilot Tests for 3 New Ad Formats

Twitter kicked off pilot tests this week for three new ad formats: Interactive Text Ads, Product Explorer Ads and Collection Ads.

https://www.adweek.com/social-marketing/twitter-begins-pilot-tests-for-3-new-ad-formats/




Interactive Tool LinkedIn Learning Pathfinder Matches Courses With Members’ Goals

LinkedIn unveiled new interactive tool LinkedIn Learning Pathfinder Tuesday, which helps members of the professional network zero in on their next foal and suggests appropriate LinkedIn Learning courses to help them get there.

https://www.adweek.com/media/interactive-tool-linkedin-learning-pathfinder-matches-courses-with-members-goals/




TikTok: How to Hide Your Following List

By default, TikTok users can view a list of the users someone follows on the video-sharing platform. However, users can also hide their following list if they don’t want other people to be able to see it.

https://www.adweek.com/media/tiktok-how-to-hide-your-following-list/




TikTok Cuts the Ribbon on TikTok Library Pilot

The doors are opening Tuesday to the pilot of TikTok Library.

https://www.adweek.com/media/tiktok-cuts-the-ribbon-on-tiktok-library-pilot/