Meta chief operating officer Sheryl Sandberg and Grammy Award-winning singer/songwriter, entrepreneur and philanthropist Ciara shared the microphone at the 2021 Forbes Next 1000 Summit Friday.
https://www.adweek.com/social-marketing/meta-ciara-team-up-to-boost-black-owned-small-and-midsized-businesses/
Twitter continued its run of “co-opetition” with its recently created TikTok account, and that account was taken over by none other than Dwayne ‘The Rock’ Johnson.
https://www.adweek.com/social-marketing/the-rock-takes-over-twitters-new-tiktok-account/
Meta revealed new partners for the Creative App Platform it initially revealed at its F8 Refresh developer event in June.
https://www.adweek.com/social-marketing/meta-creative-app-platform-adds-new-partners/
Instagram began testing a Take a Break feature this week, enabling users to receive in-application break reminders after the specific period of time they set.
https://www.adweek.com/media/instagram-begins-testing-feature-that-reminds-users-to-take-a-break/
Facebook released its Widely Viewed Content Report for the third quarter of 2021, detailing the most viewed organic content in the U.S. on News Feed during that time period.
https://www.adweek.com/media/facebook-releases-widely-viewed-content-report-for-q3-2021/
Twitter debuted Twitter Blue in the U.S. The optional subscription plan provides access to exclusive features, such as ad-free articles and the ability to change the appearance of the application’s icon. A Twitter Blue subscription is priced at $2.99 per month.
https://www.adweek.com/media/twitter-how-to-sign-up-for-twitter-blue/
Enterprise platform Workplace From Meta entered a new partnership with Microsoft Teams that will deepen the integration between the two platforms, enabling information to be shared across them more seamlessly.
https://www.adweek.com/media/workplace-from-meta-deepens-integration-with-microsoft-teams/
Even fierce competitors occasionally play nice.
https://www.adweek.com/media/twitter-card-previews-debut-for-instagram/
The Twitter Blue premium subscription service is now available to users in New Zealand and the U.S. via Android, iOS and the web.
https://www.adweek.com/media/twitter-blue-makes-its-us-debut-rolls-out-in-new-zealand-as-well/
Meta kicked off the first consumer brand marketing campaign to raise awareness of its corporate rebranding from Facebook, and it will run in the U.S. through Dec. 5 off- and on-platform and on television.
https://www.adweek.com/social-marketing/meta-kicks-off-first-consumer-brand-marketing-campaign/