The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29).
https://www.adweek.com/media/nba-ramps-up-production-of-live-videos-for-tiktok/
Digital media measurement, data and analytics provider DoubleVerify rang in Wednesday with a trio of updates: offering its Brand Safety Floor as a turnkey option, extending its Brand Suitability Tiers to YouTube and rolling out a new brand suitability tiered category, “Death and Injury.”
https://www.adweek.com/programmatic/doubleverify-extends-turnkey-brand-safety-floor-controls-brand-suitability-tiers-to-youtube/
There’s nothing like Reddit for the holidays.
https://www.adweek.com/social-marketing/reddit-holiday-hub-opens-its-doors/
Twitter is testing a way of letting users who run afoul of its rules know right away, before they try to compose a tweet.
https://www.adweek.com/media/twitter-tests-new-way-to-let-users-know-theyve-misbehaved/
The team behind subscription-based news aggregation application Brief is joining Twitter, and the app will shutter after publishing its final bulletins July 31.
https://www.adweek.com/media/twitter-scoops-up-team-from-news-aggregation-app-brief/
Instagram doubled the maximum length of Reels to 60 seconds from 30 seconds and added a captions sticker to the video feature.
https://www.adweek.com/media/instagram-expands-time-limit-for-reels-to-60-seconds/
The Facebook Journalism Project took steps to fortify its efforts against health misinformation by partnering with the Digital Health Lab at global technology nonprofit Meedan.
https://www.adweek.com/media/facebook-journalism-project-teams-up-with-meedan-on-health-misinformation/
Facebook CEO Mark Zuckerberg wasted no time putting his vision of the metaverse onto the fast track.
https://www.adweek.com/media/into-the-metaverse-facebook-reality-labs-forms-a-new-product-team/
The last notes of Friday’s Opening Ceremony have faded, and Facebook’s family of applications is ready for the 2020 Summer Olympic Games in Tokyo.
https://www.adweek.com/media/facebook-details-olympics-initiatives-across-its-family-of-apps/
Apple may have indirectly provided the inspiration for the route Facebook took to bring cloud games to iOS.
https://www.adweek.com/media/facebook-brings-cloud-games-to-ios-via-a-web-app/