As Reels gain in popularity, Instagram is taking it upon itself to move any video you post under 15 minutes (if your account is public) into the Reels category. When you go to post a video to your profile, Instagram will show this alert. Discovery. When your Reels are posted to a public profile, they ..
A study conducted by Marketing Brew and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones didn’t. The findings. The results are based on the API pulling data from the top 2,500 most popular subreddits. They show that despite spending the last decade trying to address ..
Creators on TikTok, disappointed about how much they’re being paid from its Creator Fund, are leaving the platform claiming mental health blows and burnout. A pattern of unhappy creators. There have been several creators that have criticized TikTok for low payouts since the platform pledged to pay out a total of $1 billion over a ..
Meta CEO Mark Zuckerberg has announced two significant changes to the Facebook app that will make it feel like a hybrid of TikTok and “Facebook classic.” What’s new: Users will start seeing these changes starting today: The Home tab will include more personalized content recommendations, with a greater emphasis on Reels and Stories. A new Feeds ..
A searchable Intstagram map was introduced today by Meta CEO Mark Zuckerberg via an Instagram Story. This new map helps users discover popular local businesses and filter by categories, such as restaurants or hotels. Why we care. Google recently revealed that Instagram has become a serious competitor. Almost 40% of younger users (age 18-24) are ..
Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next 3-6 months, according to a new report. Why marketers are on board. There are about 50 million people that identify as creators and the opportunities for them to monetize their content and ..
This week Pinterest introduced four new merchant features to help retailers promote their stores. Product Tagging on Pins Video in Catalog Shop Tab on Business Profiles The API for Shopping Product Tagging on Pins. Product Tagging allows merchants to make their pins shoppable, so shoppers can click and purchase seamlessly within the app. In early tests, ..
Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users. Some of Twitter’s timeline ranking factors are very surprising, and adjusting your approach to Tweeting may help you to gain greater visibility of your Tweets. Based upon a number of key patents and other sources, I ..
Want to publish great content on LinkedIn? Coming up with content ideas can be a challenge. Sometimes the hardest part is coming up with the right idea. It also can be easy to talk yourself out of your own ideas. So if you’re in need of some ideas or inspiration, here are 10 quick and ..
In the era of short attention spans and social media bombardment, it’s no surprise that quick, entertaining video clips perform well. After the seemingly overnight success of social media short-form video app TikTok – and all of the platforms that offer Stories, Reels or other variations of short-form, mobile-first content – YouTube has released their ..