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As Reels gain in popularity, Instagram is taking it upon itself to move any video you post under 15 minutes (if your account is public) into the Reels category. When you go to post a video to your profile, Instagram will show this alert.  Discovery. When your Reels are posted to a public profile, they ..

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A study conducted by Marketing Brew and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones didn’t.  The findings. The results are based on the API pulling data from the top 2,500 most popular subreddits. They show that despite spending the last decade trying to address ..

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Creators on TikTok, disappointed about how much they’re being paid from its Creator Fund, are leaving the platform claiming mental health blows and burnout. A pattern of unhappy creators. There have been several creators that have criticized TikTok for low payouts since the platform pledged to pay out a total of $1 billion over a ..

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Meta CEO Mark Zuckerberg has announced two significant changes to the Facebook app that will make it feel like a hybrid of TikTok and “Facebook classic.” What’s new: Users will start seeing these changes starting today: The Home tab will include more personalized content recommendations, with a greater emphasis on Reels and Stories. A new Feeds ..

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A searchable Intstagram map was introduced today by Meta CEO Mark Zuckerberg via an Instagram Story.  This new map helps users discover popular local businesses and filter by categories, such as restaurants or hotels. Why we care. Google recently revealed that Instagram has become a serious competitor. Almost 40% of younger users (age 18-24) are ..

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Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next 3-6 months, according to a new report. Why marketers are on board. There are about 50 million people that identify as creators and the opportunities for them to monetize their content and ..

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Mark Zuckerberg announced today that you can now buy products from small businesses and track those orders in Instagram chat.  How does it work. You simply send a message to a qualified business you’re interested in buying from. The business initiates a payment link, where you’ll be able to purchase, track the order, and ask ..

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Instagram is continuing to test its Subscription option and has just added three new features for users in the beta group. Earlier this year. Meta began testing Instagram Subscriptionsin January with a small group of influencers. Today the same features are available to “tens of thousands” of creators in the US. Three new features. The ..

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Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app events, delivering ads to people more likely to specific actions within the app, such as ..

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This week Pinterest introduced four new merchant features to help retailers promote their stores.  Product Tagging on Pins Video in Catalog Shop Tab on Business Profiles The API for Shopping Product Tagging on Pins. Product Tagging allows merchants to make their pins shoppable, so shoppers can click and purchase seamlessly within the app. In early tests, ..

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