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Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest ..

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Traditional search engines use manual tagging or keywords queried against their index to provide results to a customer. This neglects what your customers think, how they behave and what they expect from their search experience. With the evolution of search experiences provided by personalization masters like Google, Amazon and Netflix, customers want the same personalized ..

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Almost as soon as word broke out about Google’s latest algorithm, an update that advocates for “original, helpful content,” the questions started flying: Is this targeting AI content tools? Does this mark the end of artificial intelligence in content creation? At Jasper, an AI Content Platform, we heard quite a few of these. Some of ..

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In a world with tightening budgets, limited resources and a growing “do more with less” attitude, tracking performance metrics and optimizing them are more important than ever. Marketers, business leaders and other cost-center functions need to be able to show value and ROI on the spend in their programs, which is why meaningful KPI measurement ..

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Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar, it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email ..

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Available on AWS Marketplace, Crownpeak helps brands quickly create and deliver digital experiences that build trust and maximize customer lifetime value. Join experts from Crownpeak and AWS for a special conversation and hands-on demonstration. New on Search Engine Land About The Author AWS Marketplace is a digital software catalog that makes it easy to find, ..

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When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.” Yet, creating and marketing videos ..

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Zeta Live is back on Thursday, September 29th, live streamed globally. Following a successful inaugural year, we’re going bigger and better. Join us as we explore how today’s creativity and micro-moments throughout the consumer journey are shaping disruptive macro movements across tomorrow’s digital economy and marketing ecosystem. This year’s discussions cover all of the buzziest ..

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Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. With so many rank tracking tools in the market, how do you know which one ..

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Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll share some of the tips we’ve gathered from talking to a ..

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