It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. To break through in business-to-business marketing, ..
Tag : strategy
The US Department of Defense (DoD) this week published an unclassified summary of its 2023 Cyber Strategy, outlining plans for both offensive and defensive efforts. One key focus of the 2023 Cyber Strategy is the commitment to boost the cyber capabilities of allies and partners, and to increase collective resilience against cyberattacks. This includes augmenting ..
A high-quality yet casual ambiance once compelled New Yorkers to line up for fresh food at restaurateur Danny Meyer’s hot dog stand in Manhattan’s Madison Square Park. Meyer’s message to customers in the early aughts was a fresh one: Get premium food from one of the city’s culinary greats—on your lunch break. The hot dog ..
The White House has released its National Cybersecurity Strategy, seeking to shift the burden for managing cyber risk from individuals and small businesses to tech companies, while taking a more offensive approach to dealing with threat actors. The strategy focuses on five pillars: defending critical infrastructure, disrupting and dismantling threat groups, shaping market forces to ..
These days, the safest bet is that a sizable portion of the ads you’ll consume in the coming weeks will be from sports betting apps, especially with the Super Bowl just around the corner. And if you review just a sample of past campaigns from brands like BetMGM, WynnBet and TheScore, you can spot a ..
30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and channels mostly work on their own in silos and are often handled separately Accenture Song’s SEO Manager, Michael McManus discusses how businesses can combine paid and organic SEO to function ..
30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot in a decade. Now, prioritization is mandatory for success To have proper prioritization in your roadmap, you need a framework that builds in opportunity analysis, discovery, and measurement It can ..
Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention in our world of information overload. But can videos also enhance your SEO strategy? Well, we don’t know everything about Google’s ranking signals, so we ..
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all ..
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that serves several goals, like traffic ..