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30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and channels mostly work on their own in silos and are often handled separately Accenture Song’s SEO Manager, Michael McManus discusses how businesses can combine paid and organic SEO to function ..

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30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot in a decade. Now, prioritization is mandatory for success To have proper prioritization in your roadmap, you need a framework that builds in opportunity analysis, discovery, and measurement It can ..

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Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention in our world of information overload. But can videos also enhance your SEO strategy?  Well, we don’t know everything about Google’s ranking signals, so we ..

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30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all ..

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Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that serves several goals, like traffic ..

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Enlarge / Ford Mustang Mach-E GT. reader comments 82 with 49 posters participating, including story author Share this story Ford announced today that it will be splitting its electric and fossil fuel vehicle business into two separate divisions. The announcement has investors rallying to the stock but leaves plenty of questions unanswered about the future ..

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Brooklyn native and Macy’s strategist Kadeem Fletcher doesn’t just harness his understanding of people and culture to connect brands to influencer talents. He also understands firsthand how these moments of collaboration can potentially connect a brand to a wider audience in an intimate, organic way. Fletcher brings this knowledge to The Blooming Union, a lifestyle ..

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30-second summary: SEO is vastly underutilized in the content creation industry How can internet marketing lead to success in Esports and gaming? Anthony DiMoro discusses the needed innovation during the content, gaming, and web3 boom Despite a strong track record and success model within the digital marketing world, for multiple decades, SEO still finds itself ..

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30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing world, targeting, measurement, and optimization ..

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At a time when many agencies are rethinking their models, DDB Sydney’s dedicated McDonald’s team is planning to welcome back McDonald’s Australia and all of the client’s agency partners to its office on a weekly basis, beginning in January. Don’t miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance ..

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