Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Season 3 of Shonda Rhimes’ hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and ..
Tag : Streaming & OTT
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with ..
The NFL season doesn’t start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL announced two exclusive streaming games for the upcoming 2024 season. NBCUniversal’s Peacock secured the rights to stream the Week 1 game in São Paulo, Brazil, on Friday, Sept. 6, with the Philadelphia Eagles announced as ..
It’s not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application. Although each app remains available as a stand-alone offering, the new app experience allows bundle subscribers—those ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. A queue of people spills out onto the pavement outside a quaint, blue-fronted café in North London. ..
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Despite being over 100 years since the first documented example of product placement ran—a soap endorsement within the Lumiere brothers’ 1896 film Washing Day in Switzerland—the advertising technique remains ..
Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it’s creating a simpler, more effective way for advertisers to access its streaming inventory, partnering with buying platforms Google’s Display & Video 360 and The Trade Desk ..
Ahead of this weekend’s National Women’s Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on ..
ESPN, Fox and Warner Bros. Discovery’s upcoming sports streaming platform has scored a former Apple exec as CEO. Top line Today, the three companies named Pete Distad as CEO of their new joint sports streamer. Distad most recently served as an executive at Apple for a decade and also spent six years at Hulu. Between ..
The NWSL is back, and it wants fans to know it. Ahead of this weekend’s season kickoff, the National Women’s Soccer League unveiled the latest iteration of its “We Play Here” sports marketing campaign with the new 60-second spot,“Keep Up.” From agency Cartwright, “Keep Up” debuts today on paid TV, digital and social properties, the ..