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30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your campaigns towards.  Identify key outlets and niches for where your audience consumes media beyond the narrow focus of the business. Blueclaw’s Online PR Campaign Manager shines a light on how ..

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SEO, social media strategy and back links are all online elements you should be thinking about to meet your target customers online. April 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. To run a fruitful online business, you first need a solid online target audience to cater to. Without those ..

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Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting). One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s. ..

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When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical ..

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Eight B2C Website Benefits As a business to consumer company (B2C), your audience range is much more extensive than if you were merely targeting business owners in a specific industry. There are between 2 and 3 million e-commerce companies around the globe, with 1.3 million of those located in North America. Knowing your target audience becomes ..

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