Tag : third-party cookies

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30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long relied on the third-party tracking cookie. Now Google has announced that they will phase out third-party tracking cookies in Chrome, ..

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30-second summary: Ever since Google made the announcement in January that Chrome would phase out the technology in two years, marketers, publishers, agencies, and data owners have been scrambling to prepare for this sea change. Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. Michael Hussey, President of StatSocial, ..

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