Getty Images reader comments 95 with 57 posters participating Share this story Some websites just can’t take “no” for an answer. Instead of respecting visitors’ choice to block third-party cookies—the identifiers that track browsing activity as a user moves from site to site—they find sneaky ways to bypass those settings. Now, makers of the Brave ..
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30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter ..
30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long relied on the third-party tracking cookie. Now Google has announced that they will phase out third-party tracking cookies in Chrome, ..
30-second summary: Ever since Google made the announcement in January that Chrome would phase out the technology in two years, marketers, publishers, agencies, and data owners have been scrambling to prepare for this sea change. Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. Michael Hussey, President of StatSocial, ..
Google’s planned cross-site tracking changes for Chrome are far from earth-shattering, and with a few safety checks, you should be good to go. Let’s take a look at what Google has planned and what folks in the ad tech and martech world need to do: How Google Chrome’s privacy update affects ad tech As of ..