Tag : Tools and Software

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When it comes to tools, we all have our favorites as SEO professionals. Ahrefs, Moz and Semrush aim to accomplish the same things at a high level, but you’d be hard-pressed to find an SEO professional who doesn’t have strong opinions on each tool’s ability to do so. Any seasoned SEO practitioner knows opinions alone ..

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Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important notifications and optimization opportunities to be missed. Campaign management software and tools allow advertisers and ..

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The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and content generation with the click of a few buttons.  But is it worth using such tools when Google is clearly against AI-generated content?  ..

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Have you ever wondered what kinds of scalable SEO solutions can drive positive ROI year after year? It’s possible using a feature called a “link module.”  Now, internal link modules can be built internally by product and engineering teams or outsourced to a third-party vendor.  But, SEO implementation managers beware: there are pros and cons ..

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My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into Excel skills can help you become a more efficient worker and improve the quality of your analyses. One of my favorite parts about ..

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Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them. Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring your website’s SEO is important ..

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Ranking high on SERPs requires much effort. To succeed, make sure your page offers supreme value and a unique experience to your target audience. In this article, we will discuss how on-page SEO can improve the quality of your page so that it has a leg to stand on against top competitors. What is on-page ..

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Web analytics company SimilarWeb acquired rank tracking and monitoring tool Rank Ranger last month. Terms of the deal, announced on May 16, were not revealed.  I recently had a chance to conduct a Q&A with SimilarWeb VP, GM Digital Marketing Solutions Baruch Toledano, as well as Rank Ranger CEO and founder Shay Harel.  Toledano and ..

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