Want to Do Good in Advertising? The UN Has a Plan for That


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Our planet, and the people living on it, can’t afford to wait. To build a better world, we urgently need unity, clarity and momentum. That’s where the United Nations comes in.

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https://www.adweek.com/brand-marketing/want-to-do-good-in-advertising-the-un-has-a-plan-for-that/




From Artist to Exec: Pivoting Your Energy to Feed Your Inner Creative

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At 17, I made a vow to “never work a desk job a day in my life,” and clearly, I’ve walked down a completely different path as a digital executive for a global retail company.

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What Brands Can Learn From the Power of Latinx Superheroes

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This past spring, Sony Pictures announced that Puerto Rican superstar Bad Bunny would soon become a superhero, dawning the mask of the relatively obscure luchador El Muerto. We also saw the fan favorite character, America Chavez, (portrayed by Xochitl Gomez) introduced within the Marvel Cinematic Universe in the latest Doctor Strange film, along with Oscar Isaac’s portrayal as Moon Knight.

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https://www.adweek.com/brand-marketing/what-brands-can-learn-from-the-power-of-latinx-superheroes/




Instagram Really Said ‘Change Is the Only Constant’

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This week, head of Instagram Adam Mosseri uploaded a video addressing the latest concerns about the app. What was supposed to be a helpful justification for the platform’s pivot to video soon became the talk of the industry.

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https://www.adweek.com/social-marketing/instagram-really-said-change-is-the-only-constant/




Calling a Ceasefire on the Remote Work Debate

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Wars are now waged in the comments of a LinkedIn post. We’ve all seen them. We may have even participated in them.

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The Power to Change the Narrative: What Marketers Can Learn From Ms. Marvel

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Growing up, I was never into comic books. I didn’t see myself reflected in the superhero world; it would seem unlikely that anyone who looked like me would fly around in a cape and save the world. But I was wrong.

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https://www.adweek.com/convergent-tv/the-power-to-change-the-narrative-what-marketers-can-learn-from-ms-marvel/




In Gaming, Psychological Safety Measures Are Still Lacking

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When your passion becomes your profession, it’s easy to feel like you’ve won the proverbial lottery. But what happens when you aren’t afforded the luxury of signing off at the end of the day?

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Why Elon Musk Got Cold Feet About That Twitter Deal

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After offering to buy Twitter for $44 billion earlier this year, world’s richest man Elon Musk no longer wants to close the deal and is using the issue of bots on the platform as a way to get out of it.

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https://www.adweek.com/social-marketing/elon-musk-has-cold-feet-about-his-twitter-deal/




What The Umbrella Academy Can Teach Us About Inclusive Storytelling

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The long wait for fans of The Umbrella Academy is finally over. Netflix released Season 3 of this hit series, which centers on a dysfunctional family of superheroes. The siblings reunite to solve the mystery of their father’s death (and, of course, stop an imminent apocalypse).

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https://www.adweek.com/convergent-tv/what-the-umbrella-academy-can-teach-us-about-inclusive-storytelling/




Victoria’s Secret Misses the Mark by Pursuing Inclusivity as a Tactic, Not a Culture

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During a week of anxiety for many women in the United States, Victoria’s Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us “real” women to be the ones defining what beauty is.

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https://www.adweek.com/brand-marketing/victorias-secret-misses-the-mark-by-pursuing-inclusivity-as-a-tactic-not-a-culture/