Breaking Up But Staying Friends: When Brands No Longer Want to Be Exclusive

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Recently Anheuser-Busch gave us something to sip on: They announced that they’d be ending their 34-year run as the Super Bowl’s exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they’d be ending their decade-long sponsorship of the Super Bowl Halftime Show.

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Web3 Doesn’t Have the Traditional Barriers of Web2. Let’s Keep It That Way

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As we enter the nascency of Web3, we’re able to take stock of how the history of technology has gatekept groups of people from participating in its evolution, limiting the ingenuity that comes from diverse points of view tackling the same problems. Inclusion isn’t just an altruistic goal, but one that advances our ability to find solutions to the world’s most pressing issues.

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I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions

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Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I’m back to reality.

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The New Expectations of CEOs as Policymakers

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CEOs have a growing influence on culture and therefore have a growing responsibility to pave a path forward for future leaders, to shape policies for change.

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Attracting Gen Alpha to Work in Agency-land Requires a New Set of Priorities

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Long hours, hierarchical structures and scattered opportunities to get your voice heard. It’s not exactly the best job description, no matter the field.

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Lessons Taught and Learned Through the Art of Drag

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Editor’s note: For the purpose of this article, drag queens are referenced as she/her/hers in alignment with community norms and in light of the female persona deliberately created. The individual may actually identify as cisgender, transgender or non-binary and use different pronouns.

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What Adventure Will You Choose: New or Nostalgic?

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Thus far in 2022, digital images, digital spaces and the use of data for personalized advertising and experiences abound. Marketers are navigating best practices in virtual spaces, specifically the metaverse, as they look for ways to build engagement in NFT ownership. It has been a year of hyper-personalization, with marketers using data for personalized advertising and redefining the ways people search for product and service information.

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To Capture Gen Z’s Attention, Think Big But Start Small

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It’s no secret Gen Z looks to social media to participate in the latest cultural trends. Whether it’s the fashion statement of the moment like the grunge revival or viral dance crazes such as the #DropChallenge, the FOMO is real.

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https://www.adweek.com/social-marketing/to-capture-gen-zs-attention-think-big-but-start-small/




Call What Happened in Texas This Week What it Is: Murder

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Like millions of parents and grandparents this week I’ve been unable to sleep. My heart is shattered, and I can’t get the unthinkable tragedy of Uvalde, Texas out of my head. I’m wringing my hands as I listen to people like Senator Chris Murphy say out loud what we all know: This only happens in our country, and ask his colleagues, “What are we doing?”

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Brands Need To Look Beyond Social To Engage With All Humans

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It’s been said that the “shift to social media” is as meaningful as when audiences migrated from radio to television. In a recent interview with Adweek, Gary Vaynerchuk heralded his agency’s digital-first approach, stating that other agencies were ‘tone deaf’ and operated in a ‘creative nirvana.’ A bold statement to make.

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https://www.adweek.com/brand-marketing/brands-need-to-look-beyond-social-to-engage-with-all-humans/