Did Pepsi Make the Right Move Walking Away From the Super Bowl Halftime Show?

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Every year, millions of people anxiously wait for one big announcement: Who will perform at the Super Bowl Halftime Show? Will it be a cultural moment in time? Will it be a throwback? Will Taylor Swift finally take the stage? (Okay, it’s probably just me asking that question.)

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Shopping With Your Refrigerator: The Next Frontier of Connected Homes

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Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to replace our filter. They—the fridge that is—went on to provide filter recommendations, places to purchase and more information about the lifecycle and ongoing maintenance of our appliance.

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‘Asian’ Is a Complex and Nuanced Term—We Must Market With Care

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AAPI. APA. NHPI. Have we lost the thread on who these acronyms represent?

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To Build Trust and Unlock Innovation, Support Your Employees’ Side Hustles


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When our head recruiter speaks to a promising candidate, she asks about qualifications and what they seek in a team culture. If things are going well, she’ll ask this: “So, do you have a side hustle?” No, it’s not a trick question, but part of our recruitment and retention strategy.

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AAPI Voices Shaping the Future of Representation

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As most Americans are attempting to put the pandemic behind them (depending on state mandates) and looking ahead to brighter times, this is not the case for everyone.

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As Marketers, We Can Debunk the Model Minority Myth

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“You people are all successful,” a former white manager once said to me. “Getting promoted faster than white men and making more money than all of us. We don’t need to be focused on how we can help our Asian colleagues here. They have more than enough help.”

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Why Does an Industry Focused on Cultural Moments Ignore Ramadan?

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Like clockwork, every November our screens are flooded with Christmas ads. $2.5 billion is spent on holiday advertising in the U.S. alone, making Christmas and all its traditions a well-known household topic.

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Twitter Under Musk: Friend of Free Speech or Agent of Chaos?

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The billionaire Elon Musk has bought Twitter. As an outspoken freedom of speech proponent, Musk has frequently criticized Twitter’s moderation and the way he believes Twitter to limit freedom of speech at the expense of global society.

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