Name an LGBTQ+ CEO. I’ll wait.
https://www.adweek.com/performance-marketing/businesses-are-facing-an-lgbtq-leadership-crisis-and-lack-of-role-models-for-younger-talent/
The past year has seen issues of inclusion take center stage. As a mirror of our society, it is important that the global advertising industry joins together to see whether we truly reflect the world around us and, if not, what can we do to bring about change.
https://www.adweek.com/agencies/uk-advertising-is-all-in-for-a-more-inclusive-industry/
I don’t know about you, but as we emerge from Covid-19 protocols and gently re-enter offices and in-person meetings, I almost feel the need to greet my 3D colleagues with a super-celebratory greeting. And thanks to recently passed legislation, we are on the brink of being able to say “happy Juneteenth” nationwide.
https://www.adweek.com/brand-marketing/juneteenth-july-4th-brands-should-recognize-spirit-resilience/
Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads have never been easier to avoid, with the continued rise of ad-free subscription services and roughly 70 million people in the U.S. using ad blockers last year.
https://www.adweek.com/performance-marketing/the-next-era-of-branded-entertainment-has-arrived-heres-why-we-must-embrace-it/
After a year that tested society and ushered in an intense period of isolation for so many in the LGBTQ+ community, brands would be remiss if they failed to rethink and reframe their outreach to the queer community in light of a newly transformed landscape.
https://www.adweek.com/performance-marketing/want-to-elevate-your-pride-outreach-ask-yourself-these-5-questions/
For crypto speculators, newbies and “get rich quick” thrill-seekers, last week was tough. The Chinese government re-signaled its displeasure with bitcoin and all things crypto, the IRS announced it is going to do what it can to tax every possible crypto transaction, and Elon Musk tweeted, scaring the hell out of people who pay attention to him. Panic ensued. When it was over, Wednesday’s crypto crash vaporized about $1 trillion of market value.
https://www.adweek.com/brand-marketing/is-crypto-dead-last-week-was-tough/
Nobody likes it when they are stalked across social media by an ex, so is it any surprise that people feel the same way about brands?
https://www.adweek.com/social-marketing/stop-stalking-consumers-and-earn-their-attention-instead/
Nonfungible tokens, or NFTs, have recently been the subject of an enormous amount of hype.
https://www.adweek.com/media/the-hype-market-for-nfts-shows-our-need-for-ownership-even-over-digital-assets/
Doritos Mexico just debuted an ad in anticipation of Mother’s Day featuring families with two moms called, “Thanks Mom, and Mom.” The new spot, created by Slap Global, shows kids standing on a theater stage, reading letters thanking their moms for all that they do, and all they have overcome to create and nurture their family. This ad emanates authenticity and is an excellent example of effectively reaching the LGBTQ+ audience. Why does the ad seem to work so well?
Anne Wilson teaching marketing management at the University of Washington, Bothell. She specializes in consumer psychology.
https://www.adweek.com/brand-marketing/how-doritos-effectively-doubled-the-love-this-mothers-day/
Every profession is a conspiracy against the laity, and the world of crypto is no exception. It is in that spirit, I offer this glossary of terms that will make you sound as if you are completely informed and up-to-date when discussing your next crypto project.
@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.
https://www.adweek.com/brand-marketing/a-blockchain-glossary-for-discussing-your-next-crypto-project/