How to Capitalize on the Growth of Buy Now, Pay Later

The increase in buy now, pay later (BNPL) services has been exponential since the beginning of the pandemic. Top BNPL apps have seen 46% year-over-year app install growth, and monthly active users climbed by 186%. Buy now, pay later services such as Klarna, Affirm and Afterpay offer financing plans that allow consumers to split a purchase into multiple payments.

Rachel Monfre

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Rachel Monfre is associate director on the digital strategy team at Merkle.

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https://www.adweek.com/commerce/how-to-capitalize-on-the-growth-of-buy-now-pay-later/



How GSK and Other WFA Advertisers Are Going Open Source to Champion Diversity


It’s well beyond time to just talk about the importance of diversity and representation in our advertising; we need to practically get on and do it.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Jerry Daykin

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

@jdaykin Jerry Daykin is senior media director, EMEA, GSK Consumer Healthcare Marketing.

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https://www.adweek.com/agencies/how-gsk-and-other-wfa-advertisers-are-going-open-source-to-champion-diversity/



Cannes Isn’t Dead—It’s Now Open to the World


Many will be mourning the loss of the week of drinking and debauchery in the sun, thinly disguised as a work necessity, with the news that the Cannes Lions International Festival of Creativity will go fully digital for 2021.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Becky MCOwen-Banks

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Becky MCOwen-Banks is ECD at VaynerMedia London.

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https://www.adweek.com/agencies/cannes-isnt-dead-its-now-open-to-the-world/



The Twitter Boycott Isn’t Effective. We Need More Than ‘Intent’ to Support Women


On April 9, there is a boycott of Twitter.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Gabriella Mirabelli

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

@g_Mirabelli Gabriella Mirabelli is an insights and brand strategy executive whose primary focus is analyzing and forecasting human behavior and cultural trends. She is the host of the Up Next podcast. Gabriella was formerly the evp consumer insights and brand strategy at Valence Media.

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https://www.adweek.com/agencies/the-twitter-boycott-isnt-effective-we-need-more-than-intent-to-support-women/



Why Sneaker Culture Needs to Change for Women


The sneaker community is now considered a culture. A patriarchal culture, much like most civilizations where men hold positions of social, economic and political power.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Jasmine Gonzalez

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Jasmine “Jixie” Gonzalez is a business executive, sneaker culture historian and respected collector. She is creator and founder of Curvy Kicks and In Her Soles Collective

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https://www.adweek.com/brand-marketing/why-sneaker-culture-needs-to-change-for-women/



Why Lil Nas X Is the Best Marketer in the Game


This week, Lil Nas X’s new single “Montero (Call Me By Your Name)” debuted at No. 1 on the Billboard Hot 100. It follows the massive success of “Old Town Road,” becoming a cultural phenomenon.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Philip Pirkovic

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

@philpirkovic Adweek opinion contributor and executive mentee, Philip Pirkovic is a brand strategist and creative thinker.

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https://www.adweek.com/creativity/why-lil-nas-x-is-the-best-marketer-in-the-game/



5 Ways Marketers Can Approach Sustainability Like a Creative Project


The catalyst for becoming more sustainably minded came around six years ago when I quit fast fashion. Instead, I vowed to buy only from ethical companies. My wallet became my way of voting in favor of brands that put people and the planet before profit. 

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Jemma Campbell

Adweek opinion contributor Jemma Campbell is creative director at Design Bridge New York.

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https://www.adweek.com/creativity/5-ways-marketers-can-approach-sustainability-like-a-creative-project/



I’m Always Disappointed by the Erasure of Black Creators


When I woke up on March 28, I did what I always do at the start of my day: check Twitter. While scrolling through the typical Sunday Funday tweets and marketing advice on my feed, I stumbled on The Tonight Show Starring Jimmy Fallon video clip “Addison Rae Teaches Jimmy 8 TikTok Dances.”

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Adrienne Sheares

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

@adrisheares Adrienne Sheares is a digital strategist and owner of the social media consultancy ViviMae Labs.

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https://www.adweek.com/media/im-always-disappointed-by-the-erasure-of-black-creators/



Slack Attacks or a Marketer’s Dream Come True With Slack Connect?


It’s 7 a.m. and here’s how my inbox looks: 107 Slack messages, 52 new emails and countless social media notifications. As the social media lead for a b-to-b tech organization, what do I check first? Slack.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Dania Micala

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

@daniamicala Dania Micala leads social media and executive social for global b-to-b tech companies.

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https://www.adweek.com/media/slack-attacks-or-a-marketers-dream-come-true-with-slack-connect/



What’s the 800-Pound Gorilla in the Privacy Landscape?


Panels should be shepherding in this new era of data transparency—while simultaneously providing the necessary layer of person-level metrics that will soon become table stakes across the industry. We’re starting to get a good look at how high and precarious those stakes are.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Chuck Shuttles

Adweek opinion contributor Chuck Shuttles is chief panels officer at Hyphametrics.

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https://www.adweek.com/media/whats-the-800-pound-gorilla-in-the-privacy-landscape/