Heading into Monday’s WNBA Draft, Ice Cube’s offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz—founder and CEO of production company/record label/management agency The Firm—the lucrative offer to join the Big3 next season isn’t a marketing move. Much ..
Tag : Women in Sports
Women’s sports are breaking through age-old barriers. In the past few years, we’ve witnessed significant progress, notably highlighted by the 2023 Women’s World Cup, which saw women’s sports take center stage. That momentum gained further traction when EA Sports included women’s teams and players in their video game for the first time with EA FC ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. ADWEEK’s Champions of Change Awards are back, and this is your chance to spotlight the women and ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring ..
Ahead of this weekend’s National Women’s Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on ..
The NWSL is back, and it wants fans to know it. Ahead of this weekend’s season kickoff, the National Women’s Soccer League unveiled the latest iteration of its “We Play Here” sports marketing campaign with the new 60-second spot,“Keep Up.” From agency Cartwright, “Keep Up” debuts today on paid TV, digital and social properties, the ..
Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business. Topps and parent company Fanatics aren’t saying it explicitly, but their recent trading card offerings reflect an unavoidable truth: Millennial sports fans are getting old. ..
Experience the buzz at NexTech, Adweek’s innovative conference for the newest tools in marketing technology. Talk with experts on generative AI, audience management, automation, the metaverse and more. Register. As we close out 2023, it’s hard not to look back at the unprecedented year that women’s sports—and the women in sports—have had. From Sam Rapoport’s relentless ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. Angel Reese was already a star, ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. In the biggest broadcast deal ever ..