reader comments 213 with 103 posters participating Share this story A key protection shielding social media companies from liability for hosting third-party content—Section 230 of the Communications Decency Act—is set to face its first US Supreme Court challenge. The question before the court hinges on whether Google-owned YouTube is responsible for aiding and abetting ISIS ..
Aurich Lawson / Capcom reader comments 130 with 66 posters participating, including story author Share this story A YouTube creator has gone on the offensive after facing an increasingly common problem on the platform: moderation and enforcement that leaves creators confused by the logic and short on their videos’ revenue potential. The trouble centers on ..
YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and engagement activity, and also how those users are interacting with different topics on the app. Not new. The Search Insights tool was announced late last year and the first phase ..
YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription drugs. Full-day masthead reservations were discontinued and replaces with more targeted options. The new CPM option ..
reader comments 267 with 105 posters participating Share this story For years, researchers have suggested that algorithms feeding users content aren’t the cause of online echo chambers, but are more likely due to users actively seeking out content that aligns with their beliefs. This week, New York University researchers for the Center for Social Media ..
YouTube has added a Promotions Tab to let creators promote their channels and videos without needing to go through the Google Ads Manager. The new Promotions Tab is within YouTube Studio and is a way to make buying ads easier, versus going through the traditional Google Ads Manager route. If creators have access to the ..
Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and video ad buyers reach within their core audiences and prove campaign impact across digital media platforms. Google is releasing Nielsen audience guarantees ..
reader comments 36 with 26 posters participating Share this story A report this weekend from The New York Times says that YouTube is the latest bidder for the NFL’s flagship content package, NFL Sunday Ticket. There’s still no winner in the bidding process, but Google’s video division is jumping into the fray to do battle ..
Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max. The details. For most advertisers, the updates will finish in September. Google will send a notification about 2-3 weeks before the updates take effect and provide a specific date when your campaigns will be converted. But some Smart Shopping campaigns ..
reader comments 213 with 107 posters participating Share this story After Russia invaded Ukraine in February, Google formed its exit strategy from Russia, suspending all ads by March, then blocking Play Store app sales and removing most of its employees by May. After that, Google has only continued to provide free services to Russian Internet users, ..