Tariq Hassan Lands at Wendy’s to Recapture Its Quality Message

/* ========================= Base container ========================= */ .article-body-promo-ad { border: 1px dotted #f53c60; background-color: rgba(245, 60, 96, 0.05); border-radius: 8px; margin-top: 2em; position: relative; padding: 30px 16px 16px 60px; } @media (min-width: 768px){ .article-body-promo-ad{ margin: 1em max(13%, 26px); } } .ad-bookmark-icon::before { content: ""; background-image: url("https://static-www.adweek.com/wp-content/uploads/2026/02/bookmark.svg"); background-size: contain; background-repeat: no-repeat; position: absolute; left: 15px; top: 50%; transform: translateY(-50%); width: 40px; height: 40px; } /* Floating label */ .article-body-promo-ad::after { content: "Register Now"; position: absolute; top: -14px; background: #fdebed; color: #f53c60; font-size: 13px; font-weight: 600; padding: 4px 12px; border-radius: 999px; letter-spacing: 0.04em; white-space: nowrap; } [data-bs-theme="dark"] .article-body-promo-ad::before { filter: invert(1) brightness(1); } /* Typography */ .article-body-promo-ad p { font-size: 18px; line-height: 28px; letter-spacing: 0.03em; margin: 0; } /* Links */ .article-body-promo-ad a { font-weight: 700; text-decoration: none; color: inherit; } .article-body-promo-ad a:hover { color: #F6486A; } /* Dark mode */ [data-bs-theme="dark"] .article-body-promo-ad { background-color: rgba(245, 60, 96, 0.12); } [data-bs-theme="dark"] .article-body-promo-ad::after { background: #2a0f14; } @media (max-width: 576px) { .article-body-promo-ad::after { transform: translateX(-50%); top: -10%; left: 50%; font-size: 12px; } } @media (max-width: 576px) { .article-body-promo-ad { display: flex; align-items: center; gap: 10px; padding: 14px; margin: 2em 0; } } @media (max-width: 576px) { .article-body-promo-ad::before { display: none; } } .article-body-promo-ad::before { width: 28px; height: 28px; background-size: 28px 28px; } }

Marketing rainmakers rarely go without jobs for very long, and Tariq Hassan is no exception.

After stepping down from his post as chief marketing and customer experience officer for McDonald’s in January 2025, Hassan has landed at Wendy’s as chief marketing and customer growth officer. He will report to CEO Bob Wright.

In a company statement, Wright hailed Hassan’s “ability to connect culture, technology, and consumer insight to drive measurable growth.” He called his arrival “another meaningful step in returning Wendy’s to profitable growth.”

Hassan has his ear to the rail when it comes to merging fast food with culture.

UNLOCK FULL ACCESS

Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.

VIEW ALL SUBSCRIPTION OPTIONS