TBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of Modern Slavery

TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of “unboxing” videos to educate viewers about the reality of an issue they probably associate with the long-distant past: slavery. The agency worked with Jacques Slade, a YouTube influencer whose sneaker videos regularly generate over 1.5 million views, on a video… http://www.adweek.com/agencies/tbwa-teamed-up-with-youtube-influencer-jacques-slade-to-raise-awareness-of-modern-slavery/