TBWA’s Newly Named Global CEO Erin Riley Talks Disruption and Leadership

Erin Riley has climbed the ladder at TBWA over the last eight years, and now she has risen to the top role as global chief executive officer. It’s a promotion that will allow the agency network to continue its role as an industry disruptor.

Riley’s elevation from U.S. CEO of TBWA\Chiat\Day is part of a new global leadership team for 2025. Erwan Guillou, currently TBWA\Chiat\Day U.S. CFO and global chief pricing officer, has been appointed as global CFO.

The

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