.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); }
Announcing Brandweek, live and in person, Sept. 12-16 in Miami, Fla. It’s a cant-miss experience where you’ll join the brightest minds and biggest names in brand marketing and advertising to explore promising trends, proven solutions and pressing challenges facing the industry. Join the movement now and lock in up to 70% off.
From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing.
.font-primary { } .font-secondary { } #meter-count { position: fixed; z-index: 9999999; bottom: 0; width:96%; margin: 2%; -webkit-border-radius: 4px; -moz-border-radius: 4px; border-radius: 4px; -webkit-box-shadow: 0 0px 15px 4px rgba(0,0,0,.2); box-shadow:0 0px 15px 4px rgba(0,0,0,.2); padding: 15px 0; color:#fff; background-color: #121212; } #meter-count .icon { height: 36px; width: auto; margin-top: -5px; opacity:.8; } #meter-count .buttons { text-align:right; margin-right:10px; } #meter-count .btn-subscribe { font-size:14px; font-weight:bold; padding:7px 18px; color: #fff; background-color: #E50000; border:none; text-transform: capitalize; } #meter-count .btn-subscribe:hover { color: #fff; opacity:.8; } #meter-count .btn-signin { font-size:14px; font-weight:bold; padding:7px 14px; color: #fff; background-color: #121212; border:none; text-transform: capitalize; } #meter-count .btn-signin:hover { color: #fff; opacity:.8; } #meter-count h3 { margin:0; padding:0; font-size:16px; line-height:1.5; font-weight:700; margin: 0!important; padding: 0!important; } #meter-count h3 span { color:#E50000!important; font-weight:900; } #meter-count p { font-size:12px; font-weight:500; line-height:1.5; color:#eee!important; margin: 0!important; padding: 0!important; } #meter-count .close { display:block; position:absolute; top: 3px; right:4px; z-index: 999999; } #meter-count .close svg { display:block; color:#fff; height:20px; cursor:pointer; } #meter-count .close:hover svg { color:#E50000; } #meter-count .fw-600 { font-weight:600; } @media (max-width: 1079px) { #meter-count .icon { margin:0; padding:0; display:none; } } @media (max-width: 768px) { #meter-count { margin: 0; -webkit-border-radius: 0px; -moz-border-radius: 0px; border-radius: 0px; width:100%; -webkit-box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3); box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3); } #meter-count .icon { margin:0; padding:0; display:none; } #meter-count h3 { color:#fff!important; font-size:14px; } #meter-count p { color:#fff!important; font-size: 12px; font-weight: 500; } #meter-count .buttons { margin-top:5px; } #meter-count .btn-subscribe, #meter-count .btn-signin { font-size:12px; padding:7px 12px; } #meter-count .btn-signin { display:none; } #meter-count .close svg { height:14px; } }
Enjoying your content. You Have 1 Free Article Left.
Register to continue reading!
https://www.adweek.com/brand-marketing/tena-wants-to-liberate-the-narrative-around-menopause-and-middle-age/
