The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed
After digging into millions of posts sent through Buffer, we’ve pinpointed the best time to post on all major social platforms for maximum engagement and reach — LinkedIn included.
Discovering the best time to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are like clockwork.
I’ll be honest: this is a nice change of pace compared to the unpredictability of social media in general!
It makes sense, of course — LinkedIn’s primary purpose is to connect professionals, and many users need to log on daily for their work, so during regular working hours.
Another fun part of exploring the best time to post on LinkedIn was figuring out the best content type to post on the platform. (Finally, some hard evidence supports my anecdotal claims that folks need to use LinkedIn carousels!)
But I’m getting ahead of myself here. Let’s take a stroll through some stats.
Is there a best time to post on LinkedIn?
After analyzing more than 1 million LinkedIn posts sent through Buffer, we were able to pinpoint some clear posting times when content tended to get higher engagement than others.
So, your LinkedIn content is more likely to get engagement in these windows, whether you’re looking to grow a LinkedIn Page for a brand or your own personal brand with a LinkedIn profile.
Social media engagement is a particularly useful benchmark when it comes to pinpointing the best time to post on LinkedIn, and an important metric to keep an eye on as part of your social media strategy.
The LinkedIn algorithm uses engagement — interactions like reactions, comments, and reposts — to predict which content is the most valuable on the platform. The more engagement a post receives, the more likely it is to surface in the LinkedIn feed.
It’s a simplistic way of putting things since there are a myriad of factors that determine how posts are ranked in feeds, but as a rule of thumb — the more engagement your post receives, the more people will see your post.
This is why we consider time slots in which posts got the highest engagement to be the best time to post on LinkedIn.
But — and here’s the rub — every target audience is different.
As I always do in these articles on the best time to post on social media, I advise experimenting with your schedule as part of your LinkedIn marketing strategy, then digging into your social media analytics to uncover your unique best time to post and make the most of the LinkedIn algorithm.
We’ll get into how to do that below.
First, here’s a deep dive into Buffer’s data on the best time to post on LinkedIn in 2025:
The best time to post on LinkedIn for engagement
The best time to post on LinkedIn for high engagement is generally between 7 a.m. and 4 p.m. on weekdays. Posts shared at 10 a.m. and 11 a.m. on Tuesdays and at 10 a.m. and 11 a.m. Thursdays tend to get the most engagement (but they’re only a smidge higher than the rest of the times during this peak workday window.
You can see it all pretty clearly in the graph above. It breaks down the week into hourly chunks, where the darkest blocks are the time slots with the highest engagement (and the best time to post on LinkedIn), and the light to white blocks are the time slots with the lowest engagement.
No data science degrees required to figure out why these slots are the best time to post on LinkedIn — despite the rise of more personal content on the platform, LinkedIn is still primarily used by professionals during business hours.
It’s a safe bet to post content on LinkedIn anytime during these weekday windows, but your post might perform slightly better if shared on Tuesday and Thursday mornings.
As you’ll see from the graph above, engagement picks up mid-morning, lunch breaks, and much of the afternoon as people start scrolling through their LinkedIn feeds when they step back from work.
Unlike other social platforms, where evening slots usually work best, engagement on LinkedIn posts shared later in the day tends to peter out as people leave their offices and head home.
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To make this data easier to understand, our data scientist Bufferoo has done some mathematical magic to make the recommended time zones universally applicable. In other words, no need to convert. Whether you’re in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.
The best time to post on LinkedIn on Monday
The best time to post on LinkedIn on Monday is 10 a.m., right as folks are getting into the swing of things at work. If you’re looking for more Monday slots to add to your posting schedule, LinkedIn posts shared at 8 a.m. and 11 a.m. also saw higher engagement than the rest of the day.
The best time to post on LinkedIn on Tuesday
The best time to post on LinkedIn on Tuesday is at 10 a.m. — again, LinkedIn users are likely logging in as they get settled in at work (or perhaps while they enjoy a cup of coffee). If you need more optimal posting times to choose from, 11 a.m. is not far off in terms of engagement, as is 12 p.m.
The best time to post on LinkedIn on Wednesday
The best time to post on LinkedIn on Wednesday is 3 p.m., towards the end of users’ work days. Other optimal posting times for Wednesday are 2 p.m. and 10 a.m. (that mid-morning slot is always a good option!).
The best time to post on LinkedIn on Thursday
The best time to post on LinkedIn on Thursday is 10 a.m. Posts shared at this time tended to get the highest engagement of the week, so this time is definitely worth adding to your content calendar. If you need more times on Thursday, 11 a.m. is also not far off in terms of engagement, and 8 a.m. is also a strong time to consider adding to your schedule, too.
The best time to post on LinkedIn on Friday
The best time to post on LinkedIn on Friday is 11 a.m — right around the mid-morning coffee break. Other strong contenders for your posting schedule are 12 p.m. and 1 p.m. respectively.
The best time to post on LinkedIn on Saturday
The best time to post on LinkedIn on Saturday is 12 p.m. That said, posts shared on Saturday tend to see less engagement on the platform, so consider scheduling your content for a weekday instead. If you must post on Saturday, our data showed that 12 p.m. tends to get the highest engagement, followed by 10 a.m. and 8 a.m.
The best time to post on LinkedIn on Sunday
The best time to post on LinkedIn on Sunday is at 12 p.m. Still, content shared on Sundays saw the lowest engagement of the week, and this slot is definitely not your best option if you’re hoping to boost post interactions. If posting on Sunday is unavoidable, midday is your best bet. Other good times to post are 8 a.m. and 10 a.m.
At a glance: The best times to post on LinkedIn for each day of the week
- Monday: 10 a.m.
- Tuesday: 10 a.m.
- Wednesday: 3 p.m.
- Thursday: 10 a.m.
- Friday: 11 a.m.
- Saturday: 12 p.m.
- Sunday: 12 p.m.
The best day to post on LinkedIn
The best day of the week to post on LinkedIn is Thursday. Buffer’s data found that posts shared on Thursday tended to get the most engagement, very closely followed by Wednesday, then Tuesday.
But, as you can see from the above graph, the difference between all the weekdays is not all that significant.
Saturday and Sunday, on the other hand, are a different story. Our data found that Sunday is the worst day of the week to post on LinkedIn, with Saturday not far off.
Again, this is exactly what one would expect on a social network where content is largely focused on work and career growth. Most LinkedIn users just aren’t as interested in leveling up their knowledge and skills as they are on weekdays — and that’s OK!
The best content format to post on LinkedIn
Even the social network for professionals is not immune to the allure of video content.
LinkedIn has made some major changes to the platform in recent months, with an exclusive video feed that makes the format even more accessible for users.
That said, when it comes to engagement, video is not the strongest content format — carousels are.
Document posts, also known as carousels or PDFs on LinkedIn, are in a league of their own, while video and image posts are the next best formats.
Our data shows that carousel posts tend to get 278% more engagement than video posts, 303% more engagement than image posts, and 596% more engagement than text-only posts.
While video came in second place — our data shows they tend to get 7% more engagement than image posts and 84% more than text posts — I strongly recommend you don’t discount video just yet. (More on this below.)
Unsurprisingly, posts with links perform the worst, making them the least effective for engagement. Best keep your external links within LinkedIn comments for now.
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In an episode of our podcast, Buffer Chat, LinkedIn’s Head of Scaled Programs, Callie Schweitzer, strongly recommended creators explore video in 2025.
“Video, Video, Video, Video,” she said, when I asked her to share her advice for creators looking to grow their followings in 2025.
“You have seen a lot more of it in your feed, I’m sure. And video uploads globally are up 34%. Total video viewership on the platform is up 36% year over year. So these are pretty staggering stats.”
When I asked to give us a hint about what features creators can look out for in 2025, all she would say was, “Keep an eye on video.”
You heard it here first!
How to find the best time to post on LinkedIn for your audience
The optimal timings above can form a helpful guide if you’re just building your LinkedIn social media marketing strategy. Still, they’re no substitute for figuring out your own best time to post.
The native LinkedIn Analytics will surface your top-performing posts over a specific time for both pages and profiles, which might allow you to pinpoint some patterns and figure out your personal best time to post on LinkedIn.
However, you’ll need a record of exactly when you posted a specific piece of content — like a social media management tool or social media content calendar — to refer back to.
Frustratingly, LinkedIn Analytics won’t show you detailed timings on published content after the fact. The best the LinkedIn timestamp will tell you is “3h” or “2d” (to indicate you posted the content three hours or two days ago, etc.)
Luckily, if you have a LinkedIn Page connected to Buffer, there’s a much simpler way to figure out your best time to post content.
In fact, with enough data, Buffer will tell you. (We’re hoping to bring this feature to LinkedIn profiles, too — keep an eye on our product roadmap to stay in the loop!)
Through Buffer’s Analytics, you can see an overview of what day, type of post, and frequency is best for each of your connected channels. Here’s how to access yours:
- Sign in to Buffer on your desktop and click Analyze on the top menu.
- Click LinkedIn under the Channels at the left-side menu.
- Click Answers.
For example, we know the Buffer LinkedIn page’s best day to post is Tuesday, with text-based posts and one post per day work best for us right now.
To get more granular analytics for each post, follow steps 1 and 2 above:
- Click on Posts in the menu at the top.
- Scroll down to Posts insights.
Here, you’ll find detailed metrics for every post, along with the exact time each one was shared.
You can also get a comprehensive overview of the performance of both LinkedIn company pages and profile posts. To find these details:
- Sign in to Buffer on your desktop and click Publish on the top menu.
- Click on LinkedIn on the left-hand side.
- Select List to see your queue.
- Select Sent to see all published LinkedIn posts
- You’ll get a summary of post performance right underneath each item. On page posts, you’ll see likes, comments, shares, impressions, and engagement rate. On profile posts, you’ll see likes and comments.
3 factors to consider when scheduling LinkedIn content
Different factors affect the best time to post on LinkedIn, especially because it is a niche platform dedicated to professionals, businesses, and the topics they discuss. Here are some things to keep in mind as you schedule your LinkedIn posts:
Breaks in the workday
LinkedIn is primarily used during traditional business hours, with engagement dropping off markedly after 5 p.m. and on weekends.
Of course, there are also natural breaks during the workday in which LinkedIn engagement increases. Mid-morning (10 a.m.) and lunchtime (12 p.m.) are generally slightly more active times on the platform.
Engagement picks up again towards the end of the workday when professionals are likely to take an afternoon break.
Varying audience time zones
Consider when the largest segment of your population is likely to be on LinkedIn. For example, if you’re based in Europe, your best bet is to post using Central European Time (CET) since that time zone has the most significant number of people active in that region. You can use a social media analytics tool to determine where your target audience is located.
Posting frequency
Ultimately, you should experiment to find what works best for your account and target audience. Anything from where you put your links to using LinkedIn’s carousel post feature can affect your engagement rates, regardless of timing.
So, you need to prioritize understanding the LinkedIn algorithm, platform, and your audience, as well as when to post, as part of your LinkedIn marketing strategy.
If you’re still unsure about the best time to post on LinkedIn for you, use Buffer’s automatic scheduling to start and refine your posting strategy over time. Once you’ve started posting consistently through Buffer, you will also get all your analytics in your account’s ‘Answers’ dashboard to see which days and hours are the best time to post on LinkedIn.
What have you found most helpful when determining your best time to post on LinkedIn? Comment below or let us know @buffer on all our social media platforms.
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