The Brands Are Back for the Return of HBO’s The White Lotus Season 3

HBO’s Emmy-winning series The White Lotus is returning for its third season, and brands want in to target fans of the hit show.

On Dec. 16, HBO released the trailer for the highly anticipated third season of The White Lotus, which was created by Mike White. This season will star Leslie Bibb, Carrie Coon, Walton Goggins, Michelle Monaghan, Parker Posey, and Amiee Lou Wood.

Brands like American Express and Diageo are running campaigns that align with the same luxury that the show’s characters experience.

Ahead of the show’s premiere on Feb. 16, Max will launch The White Lotus at Four Seasons, an exclusive luxury wellness retreat that captures the essence of a hotel and spa in Thailand, where the third season will take place. The experience will also take place at the Four Seasons hotel in Westlake Village, Calif. from Wednesday, Feb. 5 through Friday, Feb. 7.

Brands including American Express, Diageo, Saint James, Google Pixel, Supergoop!, Kiehl’s, Away, and CB2 will sponsor the wellness retreat.

Branded luxury

American Express will host interactive destination-themed experiences curated by Amex Travel, including an embroidery station where guests can customize premium travel gear and drink at a Thai iced tea bar. AmEx is also sponsoring VIP events, bespoke Thailand travel packages, and a Thailand travel itinerary featuring tips from travel consultants.  

Diageo’s Ketel One Family Made Vodka and Tanqueray Gin are the official partners of The White Lotus, and guests can choose to participate in a special mixology class where they can create and sip on themed cocktails like The White Lotus Vesper Martini and The White Lotus Punch.

Saint James Ice Tea will also debut a new limited-edition Black Tea Mango, which will be served throughout the treat before it hits shelves in the United States and Canada.

For Google Pixel, the brand is sponsoring a gifting suite, an interactive Pixel photo experience, and an eight-part mini-series inspired by The White Lotus’ exploration of modern tourism. The series will air ahead of the third season and star podcaster Evan Ross Katz and season three actor Nicholas Duvernay.

Supergoop will dole out a limited-edition suncare skit inspired by the series. Kiehl’s will offer personalized skincare consultations and exclusive treatments at the retreat. Away will create a collection of travel essentials. And CB2 will offer a home collection that pays homage to the show’s hotel.

Going into 2025, brands like Camilla, Compartés, Diff Eyewear, Fair Harbor, and NEST New York will also offer merchandise inspired from the show.

“We’re inviting fans to go beyond watching The White Lotus and truly experience it,” Pia Barlow, evp, Originals Marketing, HBO and Max, said in a statement. “By partnering with iconic brands and creating unique experiences, we’re extending the luxury within the series into real life — making The White Lotus something fans can indulge in as we build anticipation for season three.”