The Elusive Search for the Perfect Forecast

Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company’s reinvention during the digital revolution of the late 90s that he describes as “the perfect storm” of opportunity that both changed the company and his career forever.

https://www.adweek.com/inside-the-brand/the-elusive-search-for-the-perfect-forecast/