The ‘Original’ Hemsworth Brother Gets in on the Act Promoting Australia Tourism

Tourism Australia has recruited yet another Hemsworth brother–this one dubbed “the original Hemsworth”–for a behind-the-scenes look at a fake movie that “almost took the world by storm.” It’s a commercial for a faux backlot tour of a big-screen feature that never happened. Confused? Luke Hemsworth is not. The older brother of Chris and Liam, who… https://www.adweek.com/brand-marketing/the-original-hemsworth-brother-gets-in-on-the-act-promoting-australia-tourism/