The Rise of the Chief Sustainability Officer as Brands Aim to Overcome Suspicions of Greenwashing
u003cpu003eThe world’s biggest brands will improve their internal structures around sustainability over the coming year as they aim to boost public trust in their messaging, with a growth in the introduction of the role of the chief sustainability officer.u003c/pu003e
https://www.adweek.com/brand-marketing/the-rise-of-the-chief-sustainability-officer-as-brands-aim-to-overcome-suspicions-of-greenwashing/