These Ads Use Humor to Break Long-Held Stigma Surrounding HIV
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More than four decades since the first reported cases of HIV, the condition still carries a lot of stigma, prejudice and misunderstanding. A 2021 survey from U.K. charity National AIDS Trust revealed largely false and negative views of HIV: only one-third of respondents said they had sympathy for people living with HIV, two in 10 were able to identify the main routes of transmission and just 16% were aware that HIV treatment stops it from being transmitted.
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https://www.adweek.com/creativity/these-ads-use-humor-to-break-long-held-stigma-surrounding-hiv/