TikTok Expands Its Off-Platform Ad Network to US Advertisers
TikTok is opening TikTok Ad Network, its off-platform audience network, to advertisers targeting U.S. users. The company announced the move today at Advertising Week New York, alongside a set of AI shopping and automation tools.
The network, which spans nearly 400,000 apps globally, ran for years as Pangle—which was first launched by ByteDance in 2018.
TikTok had been testing the network with U.S. users on a limited basis and is now opening it more broadly to U.S. and global advertisers, a TikTok spokesperson told ADWEEK.
The network sells ads inside TikTok’s own family of apps, as well as third-party apps, the spokesperson said.
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https://www.adweek.com/media/tiktok-expands-its-off-platform-ad-network-to-us-advertisers/