TikTok Partners With IMDb on New Linking Option

TikTok teamed up with IMDb, a provider of information about celebrities, movies and television shows, on a new feature.

Users of the video creation platform will be able to link up to five titles of movies or TV shows within their videos, and clicking those links will bring viewers to an in-application page containing information such as director, genre, release date, rating, runtime, title and top cast members.

Other videos tagged with the same title will also appear.

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https://www.adweek.com/media/tiktok-partners-with-imdb-on-new-linking-option/