TrueView for Shopping: The perfect marriage of awareness and direct response

To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/pHqH3wOn2LI/trueview-for-shopping-the-perfect-marriage-of-awareness-and-direct-response-308549