TV Networks Are Building Internal Ad Tech as They Dive Deeper Into Streaming
First, TV viewers ditched cable for streaming. Then, the ad dollars followed. Now, media companies are rapidly building tech to support and grow the $10 billion-plus connected TV advertising market.
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https://www.adweek.com/convergent-tv/discovery-disney-viacomcbs-drax-big-networks-internal-ad-tech-streaming/