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More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to bring creative to life say industry attitudes and preconceptions impact just how included they feel on production sets. A further 73% feel left out and left behind entirely.
To address this, Unilever has launched the Inclusive Set Commitment, a pledge that mandates all productions over $106,000 (100,000 euros) will include at least one person with a disability as part of the production crew.
It’s
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https://www.adweek.com/brand-marketing/unpacking-unilever-pledge-disabled-creators-ad-industry/